{"id":1284,"date":"2026-02-01T10:48:12","date_gmt":"2026-02-01T10:48:12","guid":{"rendered":"https:\/\/popupsnap.com\/blog\/?p=1284"},"modified":"2026-04-26T06:16:24","modified_gmt":"2026-04-26T06:16:24","slug":"6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84","status":"publish","type":"post","link":"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/","title":{"rendered":"6 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u0645\u0648\u0633\u0645 \u0634\u0647\u0631 \u0631\u0645\u0636\u0627\u0646"},"content":{"rendered":"<figure id=\"attachment_1285\" aria-describedby=\"caption-attachment-1285\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1285\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/01\/1024678-Arctile-Grovlix-3-1024x581.png\" alt=\"6 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u0645\u0648\u0633\u0645 \u0634\u0647\u0631 \u0631\u0645\u0636\u0627\u0646\" width=\"1024\" height=\"581\" srcset=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/01\/1024678-Arctile-Grovlix-3-1024x581.png 1024w, https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/01\/1024678-Arctile-Grovlix-3-300x170.png 300w, https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/01\/1024678-Arctile-Grovlix-3-768x436.png 768w, https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/01\/1024678-Arctile-Grovlix-3.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1285\" class=\"wp-caption-text\">6 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u0645\u0648\u0633\u0645 \u0634\u0647\u0631 \u0631\u0645\u0636\u0627\u0646<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0644<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list 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href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D9%88%D9%84%D9%89_%D8%A5%D8%B8%D9%87%D8%A7%D8%B1_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A8%D8%B4%D9%83%D9%84_%D9%88%D8%A7%D8%B6%D8%AD_Promotional_Visibility\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d (Promotional Visibility)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D9%85%D9%87%D9%85%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0645\u0647\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%B7%D8%A8%D9%82_%D9%87%D8%B0%D9%87_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9%D8%9F\" >\u0643\u064a\u0641 \u062a\u0637\u0628\u0642 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#1_%D8%A5%D8%B6%D8%A7%D9%81%D8%A9_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D9%81%D9%8A_%D9%86%D8%B5_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_Ad_Copy\" >1. \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 \u0641\u064a \u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Ad Copy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#2_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D9%85%D9%84%D8%AD%D9%82%D8%A7%D8%AA_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC%D9%8A%D8%A9_Promotion_Extensions\" >2. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 (Promotion Extensions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#3_%D8%B9%D8%B1%D9%88%D8%B6_Google_Merchant_Center\" >3. \u0639\u0631\u0648\u0636 Google Merchant Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%AE%D9%84%D8%A7%D8%B5%D8%A9\" >\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AB%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D8%B1%D8%A7%D9%82%D8%A8%D8%A9_%D9%8A%D9%88%D9%85%D9%8A%D8%A9_%D9%84%D9%80_Product_Feed\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0645\u0631\u0627\u0642\u0628\u0629 \u064a\u0648\u0645\u064a\u0629 \u0644\u0640 Product Feed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%A7_%D9%87%D9%88_Product_Feed%D8%9F\" >\u0645\u0627 \u0647\u0648 Product Feed\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D9%82%D8%A8%D8%A9_%D8%A7%D9%84%D9%8A%D9%88%D9%85%D9%8A%D8%A9_%D8%B6%D8%B1%D9%88%D8%B1%D9%8A%D8%A9%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%AA%D8%AC%D9%86%D8%A8_%D8%A7%D9%84%D9%83%D9%88%D8%A7%D8%B1%D8%AB%D8%9F\" >\u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628 \u0627\u0644\u0643\u0648\u0627\u0631\u062b\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#1_%D8%A7%D9%81%D8%AA%D8%AD_Google_Merchant_Center_%D9%8A%D9%88%D9%85%D9%8A%D8%A7%D9%8B\" >1. \u0627\u0641\u062a\u062d Google Merchant Center \u064a\u0648\u0645\u064a\u0627\u064b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#2_%D8%A7%D9%81%D9%87%D9%85_%D8%AA%D8%AF%D9%81%D9%82_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA\" >2. \u0627\u0641\u0647\u0645 \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#3_%D8%AA%D8%B9%D8%B7%D9%8A%D9%84_%E2%80%9C%D8%A7%D9%84%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%84%D9%82%D8%A7%D8%A6%D9%8A%D8%A9%E2%80%9D_Automatic_Improvements\" >3. \u062a\u0639\u0637\u064a\u0644 &#8220;\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629&#8221; (Automatic Improvements)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#4_%D8%AA%D8%B9%D8%A7%D9%85%D9%84_%D9%85%D8%B9_%D8%A7%D9%84%D8%B1%D9%81%D8%B6_%D8%A7%D9%84%D8%AE%D8%A7%D8%B7%D8%A6\" >4. \u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0631\u0641\u0636 \u0627\u0644\u062e\u0627\u0637\u0626<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D8%AD%D8%A7%D8%B3%D9%85_%D8%AE%D9%84%D8%A7%D9%84_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062d\u0627\u0633\u0645 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AB%D8%A7%D9%84%D8%AB%D8%A9_%D8%AA%D8%AF%D9%82%D9%8A%D9%82_%D8%AA%D8%AA%D8%A8%D8%B9_%D8%A7%D9%84%D8%AA%D8%AD%D9%88%D9%8A%D9%84%D8%A7%D8%AA_Conversion_Tracking_Audit\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u062f\u0642\u064a\u0642 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversion Tracking Audit)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%A7_%D9%87%D9%88_Enhanced_Conversions%D8%9F\" >\u0645\u0627 \u0647\u0648 Enhanced Conversions\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D8%AD%D8%A7%D8%B3%D9%85%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062d\u0627\u0633\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%AA%D8%A3%D9%83%D8%AF_%D9%85%D9%86_%D8%A3%D9%86_Enhanced_Conversions_%D9%85%D9%81%D8%B9%D9%91%D9%84_%D8%A8%D8%B4%D9%83%D9%84_%D8%B5%D8%AD%D9%8A%D8%AD%D8%9F\" >\u0643\u064a\u0641 \u062a\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 Enhanced Conversions \u0645\u0641\u0639\u0651\u0644 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D9%85%D8%B4%D9%83%D9%84%D8%A9\" >\u0627\u0644\u0645\u0634\u0643\u0644\u0629:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%AD%D9%84\" >\u0627\u0644\u062d\u0644:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D8%AE%D8%AA%D8%A8%D8%B1_%D8%A7%D9%84%D8%A2%D9%86\" >\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0622\u0646!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B1%D8%A7%D8%A8%D8%B9%D8%A9_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_Ad_AI_%D9%84%D8%AA%D9%82%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%A5%D9%86%D9%81%D8%A7%D9%82_%D8%A7%D9%84%D9%85%D9%8F%D9%87%D8%AF%D8%B1\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Ad AI \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u064f\u0647\u062f\u0631<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%A7_%D9%87%D9%88_Ad_AI%D8%9F\" >\u0645\u0627 \u0647\u0648 Ad AI\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D9%8A%D8%B9%D9%85%D9%84_Ad_AI%D8%9F\" >\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 Ad AI\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%86%D8%AA%D8%A7%D8%A6%D8%AC_%D9%85%D8%B0%D9%87%D9%84%D8%A9\" >\u0646\u062a\u0627\u0626\u062c \u0645\u0630\u0647\u0644\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%AD%D8%A7%D9%84%D8%A9_Prime_Day\" >\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: Prime Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%86%D9%85%D9%88%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1_%D8%A7%D9%84%D8%B9%D8%A8%D9%82%D8%B1%D9%8A\" >\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0639\u0628\u0642\u0631\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%AA%D9%88%D8%B5%D9%8A%D8%A9\" >\u0627\u0644\u062a\u0648\u0635\u064a\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AE%D8%A7%D9%85%D8%B3%D8%A9_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9_Incrementality_Testing\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 (Incrementality Testing)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%A7_%D9%87%D9%88_Incrementality%D8%9F\" >\u0645\u0627 \u0647\u0648 Incrementality\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D9%85%D9%87%D9%85_%D8%AE%D8%B5%D9%88%D8%B5%D8%A7%D9%8B_%D9%81%D9%8A_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0645\u0647\u0645 \u062e\u0635\u0648\u0635\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D9%86%D9%82%D9%8A%D8%B3_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9_%D9%81%D9%8A_Google%D8%9F\" >\u0643\u064a\u0641 \u0646\u0642\u064a\u0633 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0641\u064a Google\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A3%D9%88%D9%84%D8%A7%D9%8B_%D9%87%D9%8A%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%AD%D8%B3%D8%A7%D8%A8_%D8%A8%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%B5%D8%AD%D9%8A%D8%AD%D8%A9\" >\u0623\u0648\u0644\u0627\u064b: \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u062d\u0633\u0627\u0628 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%85%D9%8A%D8%A9_Naming_Convention\" >\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0645\u064a\u0629 (Naming Convention)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%AC%D8%AF%D9%88%D9%84_%D8%A7%D8%AE%D8%AA%D8%A8%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9\" >\u062c\u062f\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A2%D9%86_%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA\" >\u0627\u0644\u0622\u0646 (\u0642\u0628\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%AE%D9%84%D8%A7%D9%84_%D9%85%D9%88%D8%B3%D9%85_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA\" >\u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D8%A7%D9%82%D8%B9%D9%8A_Mothers_Day_Fathers_Day\" >\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u064a: Mother&#8217;s Day \/ Father&#8217;s Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%86%D8%AA%D9%88%D9%82%D8%B9%D9%87_%D8%AE%D9%84%D8%A7%D9%84_BFCM%D8%9F\" >\u0645\u0627 \u0627\u0644\u0630\u064a \u0646\u062a\u0648\u0642\u0639\u0647 \u062e\u0644\u0627\u0644 BFCM\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%A7%D8%AF%D8%B3%D8%A9_%D9%81%D9%87%D9%85_%D9%88%D8%AA%D9%88%D9%82%D8%B9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A8%D8%AD%D8%AB_Search_Demand\" >\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629: \u0641\u0647\u0645 \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b (Search Demand)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A7%D9%84%D8%AC%D9%88%D9%87%D8%B1%D9%8A\" >\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%A3%D8%B1%D9%82%D8%A7%D9%85_%D8%A7%D9%84%D8%B5%D8%A7%D8%AF%D9%85%D8%A9\" >\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0635\u0627\u062f\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%B3%D8%AA%D8%B9%D8%AF%D8%9F\" >\u0643\u064a\u0641 \u062a\u0633\u062a\u0639\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#1_%D8%A7%D8%A8%D8%AD%D8%AB_%D9%88%D8%A7%D8%B3%D8%AA%D9%83%D8%B4%D9%81_%D8%A8%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D8%A7%D9%84%D8%A3%D8%AF%D9%88%D8%A7%D8%AA\" >1. \u0627\u0628\u062d\u062b \u0648\u0627\u0633\u062a\u0643\u0634\u0641 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 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href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%AD%D8%A7%D9%84%D8%A9_%D9%88%D8%A7%D9%82%D8%B9%D9%8A%D8%A9_Fathers_Day\" >\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629: Father&#8217;s Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D8%AE%D9%84%D8%A7%D8%B5%D8%A9_%D8%A7%D9%84%D8%B0%D9%87%D8%A8%D9%8A%D8%A9\" >\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%AE%D9%84%D8%A7%D8%B5%D8%A9_%D8%B4%D8%A7%D9%85%D9%84%D8%A9_%D9%83%D9%8A%D9%81_%D8%AA%D8%B3%D8%AA%D8%B9%D8%AF_%D8%A7%D9%84%D8%A2%D9%86%D8%9F\" >\u062e\u0644\u0627\u0635\u0629 \u0634\u0627\u0645\u0644\u0629: \u0643\u064a\u0641 \u062a\u0633\u062a\u0639\u062f \u0627\u0644\u0622\u0646\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D9%82%D8%A7%D8%A6%D9%85%D8%A9_%D8%A7%D9%84%D9%86%D9%87%D8%A7%D8%A6%D9%8A%D8%A9_%D9%84%D9%84%D8%A5%D8%AC%D8%B1%D8%A7%D8%A1%D8%A7%D8%AA\" >\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%E2%9C%85_%D8%A7%D9%84%D9%8A%D9%88%D9%85_%E2%80%93_%D9%81%D9%88%D8%B1%D8%A7%D9%8B\" >\u2705 \u0627\u0644\u064a\u0648\u0645 &#8211; 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href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D9%86%D8%B5%D8%A7%D8%A6%D8%AD_%D8%A7%D9%84%D8%B0%D9%87%D8%A8%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D8%AE%D9%8A%D8%B1%D8%A9\" >\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A7%D9%84%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D9%88%D8%A7%D9%84%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B0%D9%83%D9%88%D8%B1%D8%A9\" >\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D9%85%D8%AC%D8%A7%D9%86%D9%8A%D8%A9\" >\u0623\u062f\u0648\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D9%85%D8%AF%D9%81%D9%88%D8%B9%D8%A9\" >\u0623\u062f\u0648\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/popupsnap.com\/blog\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/#%D9%85%D9%88%D8%A7%D8%B1%D8%AF_%D8%AA%D8%B9%D9%84%D9%8A%D9%85%D9%8A%D8%A9\" >\u0645\u0648\u0627\u0631\u062f \u062a\u0639\u0644\u064a\u0645\u064a\u0629:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%D9%85%D9%82%D8%AF%D9%85%D8%A9\"><\/span>\u0645\u0642\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u0634\u062f\u064a\u062f \u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062c\u0645\u0639\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0648\u0625\u062b\u0646\u064a\u0646 \u0627\u0644\u0633\u0627\u064a\u0628\u0631\u060c \u062a\u0635\u0628\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 (Google Ads) \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0645\u0627 \u064a\u062d\u062f\u062b \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u062d\u064a\u062b \u062a\u0639\u062a\u0645\u062f \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u062b\u0644 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0641\u0625\u0646 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u064a\u062a\u0637\u0644\u0628 \u062a\u0631\u0643\u064a\u0632\u0627\u064b \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Ads) \u0646\u0638\u0631\u0627\u064b \u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0633\u062a\u0639\u0631\u0636 \u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u062c\u0628 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D9%88%D9%84%D9%89_%D8%A5%D8%B8%D9%87%D8%A7%D8%B1_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A8%D8%B4%D9%83%D9%84_%D9%88%D8%A7%D8%B6%D8%AD_Promotional_Visibility\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d (Promotional Visibility)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D9%85%D9%87%D9%85%D8%9F\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0645\u0647\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c \u064a\u0628\u062d\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0634\u0627\u0637 \u0639\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0639\u0631\u0648\u0636\u0643 \u0648\u0627\u0636\u062d\u0629 \u0648\u0638\u0627\u0647\u0631\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0633\u0631 \u0641\u0631\u0635\u0629 \u0630\u0647\u0628\u064a\u0629 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%B7%D8%A8%D9%82_%D9%87%D8%B0%D9%87_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9%D8%9F\"><\/span>\u0643\u064a\u0641 \u062a\u0637\u0628\u0642 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_%D8%A5%D8%B6%D8%A7%D9%81%D8%A9_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D9%81%D9%8A_%D9%86%D8%B5_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_Ad_Copy\"><\/span>1. <a href=\"https:\/\/popupsnap.com\/\"><strong>\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 \u0641\u064a \u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Ad Copy)<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u0627\u064b. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0625\u0646\u0634\u0627\u0621 \u0646\u0633\u062e\u0629 \u0645\u0643\u0631\u0631\u0629 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0631\u0633\u0627\u0626\u0644 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629. \u064a\u0645\u0643\u0646\u0643:<\/p>\n<ul>\n<li>\u062a\u0634\u063a\u064a\u0644\u0647\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u062f\u064a\u0629<\/li>\n<li>\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0629 \u0645\u0646\u0641\u0635\u0644\u0629 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<\/ul>\n<p>\u0645\u062b\u0627\u0644: &#8220;\u062e\u0635\u0645 30% \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a &#8211; \u0639\u0631\u0636 \u0645\u062d\u062f\u0648\u062f!&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D9%85%D9%84%D8%AD%D9%82%D8%A7%D8%AA_%D8%A7%D9%84%D8%B9%D8%B1%D9%88%D8%B6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC%D9%8A%D8%A9_Promotion_Extensions\"><\/span>2<a href=\"https:\/\/popupsnap.com\/\">. <\/a><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 (Promotion Extensions)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0630\u0647 \u0645\u064a\u0632\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0645\u0646\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u062a\u064a\u062d \u0644\u0643:<\/p>\n<ul>\n<li>\u0625\u0636\u0627\u0641\u0629 \u0646\u0635 \u062a\u0631\u0648\u064a\u062c\u064a \u0625\u0636\u0627\u0641\u064a \u0625\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643<\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u062a\u0627\u0631\u064a\u062e \u0628\u062f\u0627\u064a\u0629 \u0648\u0646\u0647\u0627\u064a\u0629 \u0644\u0644\u0639\u0631\u0636 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b<\/li>\n<li>\u0638\u0647\u0648\u0631 \u0628\u0627\u0631\u0632 \u062e\u0627\u0635\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629<\/li>\n<\/ul>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u0639\u0645\u0644\u064a\u0629<\/strong>: \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0644\u062d\u0642\u0627\u062a \u0645\u0633\u0628\u0642\u0627\u064b \u0648\u062d\u062f\u062f \u062a\u0648\u0627\u0631\u064a\u062e \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0641\u0633\u064a\u062a\u0645 \u062a\u0641\u0639\u064a\u0644\u0647\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%D8%B9%D8%B1%D9%88%D8%B6_Google_Merchant_Center\"><\/span>3. <strong>\u0639\u0631\u0648\u0636 <a href=\"https:\/\/merchants.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Merchant Center<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/merchants.google.com\/\" target=\"_blank\" rel=\"noopener\">\u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u064f\u0639\u062f \u0645\u0646 Google Merchant Center \u0645\u0628\u0627\u0634\u0631\u0629.<\/a><\/p>\n<p><strong>\u062a\u062d\u0630\u064a\u0631 \u0647\u0627\u0645<\/strong>: \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0639\u0631\u0648\u0636 \u0635\u0627\u0631\u0645\u0629 \u062c\u062f\u0627\u064b:<\/p>\n<ul>\n<li>\u0644\u0646 \u062a\u062a\u0645 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0631\u0636 \u062d\u062a\u0649 \u064a\u0643\u0648\u0646 \u0645\u064f\u0641\u0639\u0651\u0644\u0627\u064b \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643<\/li>\n<li>\u064a\u0642\u0648\u0645 \u0646\u0638\u0627\u0645 \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u0632\u062d\u0641 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u0631\u0636 \u0641\u0639\u0644\u064a\u0627\u064b<\/li>\n<li>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u0648\u0627\u0644\u0633\u0639\u0631 \u0628\u0639\u062f \u0627\u0644\u062e\u0635\u0645 \u0638\u0627\u0647\u0631\u064a\u0646 \u0628\u0648\u0636\u0648\u062d \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639<\/li>\n<\/ul>\n<p><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d<\/strong>:<\/p>\n<ul>\n<li>\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0635\u0644\u064a: 100 \u0631\u064a\u0627\u0644<\/li>\n<li>\u0627\u0644\u0633\u0639\u0631 \u0628\u0639\u062f \u062e\u0635\u0645 20%: 80 \u0631\u064a\u0627\u0644<\/li>\n<li>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0647\u0631 \u0627\u0644\u0631\u0642\u0645\u0627\u0646 \u0645\u0639\u0627\u064b \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AE%D9%84%D8%A7%D8%B5%D8%A9\"><\/span>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0623\u0633\u0627\u0633\u064a: \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0639\u0631\u0636 \u062c\u064a\u062f\u060c \u0627\u062c\u0639\u0644\u0647 \u0645\u0631\u0626\u064a\u0627\u064b \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0645\u0645\u0643\u0646 &#8211; \u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u0639\u0631\u0648\u0636 Merchant Center.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AB%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D8%B1%D8%A7%D9%82%D8%A8%D8%A9_%D9%8A%D9%88%D9%85%D9%8A%D8%A9_%D9%84%D9%80_Product_Feed\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0645\u0631\u0627\u0642\u0628\u0629 \u064a\u0648\u0645\u064a\u0629 \u0644\u0640 Product Feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_Product_Feed%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 Product Feed\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Product Feed \u0647\u0648 \u0645\u0644\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062c\u0645\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 (\u0627\u0644\u0635\u0648\u0631\u060c \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0648\u0635\u0627\u0641\u060c \u0625\u0644\u062e) \u0648\u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647 \u0625\u0644\u0649 Google Merchant Center \u0644\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a <a href=\"https:\/\/www.google.com\/shopping\" target=\"_blank\" rel=\"noopener\">Google Shopping.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D9%82%D8%A8%D8%A9_%D8%A7%D9%84%D9%8A%D9%88%D9%85%D9%8A%D8%A9_%D8%B6%D8%B1%D9%88%D8%B1%D9%8A%D8%A9%D8%9F\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0635\u0627\u062f\u0645\u0629<\/strong>: \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0645 \u0631\u0641\u0636\u0647\u0627 (disapproved) \u0641\u064a \u0623\u064a \u0648\u0642\u062a \u062f\u0648\u0646 \u0633\u0627\u0628\u0642 \u0625\u0646\u0630\u0627\u0631\u060c \u0648\u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626!<\/p>\n<p>\u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0634\u064a\u0648\u0639\u0627\u064b:<\/p>\n<ul>\n<li><strong>\u062e\u0637\u0623 \u0639\u062f\u0645 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0633\u0639\u0631 (Mismatched Price)<\/strong>: \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u062a\u0634\u0641 \u0646\u0638\u0627\u0645 \u0627\u0644\u0632\u062d\u0641 \u0641\u064a \u062c\u0648\u062c\u0644 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a Feed<\/li>\n<li><strong>\u0631\u0641\u0636 \u062a\u0644\u0642\u0627\u0626\u064a \u062e\u0627\u0637\u0626<\/strong>: \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u064a\u0631\u0641\u0636 \u0627\u0644\u0646\u0638\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0635\u062d\u064a\u062d\u0629 \u0628\u0633\u0628\u0628 \u0633\u0648\u0621 \u0641\u0647\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0632\u062d\u0641<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%AA%D8%AC%D9%86%D8%A8_%D8%A7%D9%84%D9%83%D9%88%D8%A7%D8%B1%D8%AB%D8%9F\"><\/span>\u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628 \u0627\u0644\u0643\u0648\u0627\u0631\u062b\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_%D8%A7%D9%81%D8%AA%D8%AD_Google_Merchant_Center_%D9%8A%D9%88%D9%85%D9%8A%D8%A7%D9%8B\"><\/span>1. <strong>\u0627\u0641\u062a\u062d Google Merchant Center \u064a\u0648\u0645\u064a\u0627\u064b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0627\u062c\u0639\u0644 \u0647\u0630\u0627 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0631\u0648\u062a\u064a\u0646\u0643 \u0627\u0644\u0635\u0628\u0627\u062d\u064a<\/li>\n<li>\u0631\u0627\u0642\u0628 \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/li>\n<li>\u0644\u0627 \u062a\u062a\u0641\u0627\u062c\u0623 \u0628\u0631\u0624\u064a\u0629 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%D8%A7%D9%81%D9%87%D9%85_%D8%AA%D8%AF%D9%81%D9%82_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA\"><\/span>2. <strong>\u0627\u0641\u0647\u0645 \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0633\u0645 \u0644\u0646\u0641\u0633\u0643 \u062e\u0631\u064a\u0637\u0629 \u0648\u0627\u0636\u062d\u0629:<\/p>\n<pre><code>\u0645\u062a\u062c\u0631 Shopify \u2192 \u0623\u062f\u0627\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0645\u062b\u0644 GoDataFeed \u0623\u0648 Feedonomics) \u2192 Google Merchant Center \u2192 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\r\n<\/code><\/pre>\n<p>\u0643\u0644 \u0646\u0642\u0637\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0635\u062f\u0631\u0627\u064b \u0644\u0644\u0645\u0634\u0627\u0643\u0644.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%D8%AA%D8%B9%D8%B7%D9%8A%D9%84_%E2%80%9C%D8%A7%D9%84%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%84%D9%82%D8%A7%D8%A6%D9%8A%D8%A9%E2%80%9D_Automatic_Improvements\"><\/span>3. <strong>\u062a\u0639\u0637\u064a\u0644 &#8220;\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629&#8221; (Automatic Improvements)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0641\u064a \u0625\u0639\u062f\u0627\u062f\u0627\u062a Google Merchant Center\u060c \u0633\u062a\u062c\u062f \u0645\u064a\u0632\u0629 &#8220;Automatic Improvements&#8221; \u0644\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u062a\u0648\u0641\u0631 \u0648\u0627\u0644\u0635\u0648\u0631.<\/p>\n<p><strong>\u0646\u0635\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621<\/strong>: \u0642\u0645 \u0628\u062a\u0639\u0637\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u062a!<\/p>\n<p>\u0644\u0645\u0627\u0630\u0627\u061f \u0644\u0623\u0646\u0647\u0627 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0633\u0628\u0628 \u0645\u0634\u0627\u0643\u0644 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u062a\u062d\u0644\u0647\u0627\u060c \u0648\u062a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%D8%AA%D8%B9%D8%A7%D9%85%D9%84_%D9%85%D8%B9_%D8%A7%D9%84%D8%B1%D9%81%D8%B6_%D8%A7%D9%84%D8%AE%D8%A7%D8%B7%D8%A6\"><\/span>4. <strong>\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0631\u0641\u0636 \u0627\u0644\u062e\u0627\u0637\u0626<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0625\u0630\u0627 \u062a\u0645 \u0631\u0641\u0636 \u0645\u0646\u062a\u062c\u0643 \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626:<\/p>\n<ul>\n<li>\u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0639\u0645 \u0641\u064a Google Merchant Center (\u0645\u0646\u0641\u0635\u0644 \u0639\u0646 \u062f\u0639\u0645 Google Ads)<\/li>\n<li>\u0642\u062f\u0645 \u0637\u0644\u0628 \u0645\u0631\u0627\u062c\u0639\u0629<\/li>\n<li>\u0643\u0646 \u0635\u0628\u0648\u0631\u0627\u064b &#8211; \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0642\u062f \u062a\u0623\u062e\u0630 \u0648\u0642\u062a\u0627\u064b<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D8%AD%D8%A7%D8%B3%D9%85_%D8%AE%D9%84%D8%A7%D9%84_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA%D8%9F\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062d\u0627\u0633\u0645 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Shopping \u0647\u064a \u0623\u0647\u0645 \u0645\u0633\u0627\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644<\/strong>. \u0625\u0630\u0627 \u0643\u0627\u0646 Feed \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0639\u0637\u0644\u0627\u064b\u060c \u0641\u0623\u0646\u062a \u0641\u0639\u0644\u064a\u0627\u064b \u062e\u0627\u0631\u062c \u0627\u0644\u0644\u0639\u0628\u0629 \u0641\u064a \u0623\u0647\u0645 \u0648\u0642\u062a \u0641\u064a \u0627\u0644\u0633\u0646\u0629.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AB%D8%A7%D9%84%D8%AB%D8%A9_%D8%AA%D8%AF%D9%82%D9%8A%D9%82_%D8%AA%D8%AA%D8%A8%D8%B9_%D8%A7%D9%84%D8%AA%D8%AD%D9%88%D9%8A%D9%84%D8%A7%D8%AA_Conversion_Tracking_Audit\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u062f\u0642\u064a\u0642 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversion Tracking Audit)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_Enhanced_Conversions%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 Enhanced Conversions\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enhanced Conversions \u0647\u0648 \u0646\u0638\u064a\u0631 Google \u0644\u0645\u064a\u0632\u0629 Conversions API (CAPI) \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643. \u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0639\u0645\u0644 \u0639\u0644\u0649:<\/p>\n<ul>\n<li>\u062a\u062d\u0633\u064a\u0646 \u062f\u0642\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0643\u0648\u0643\u064a\u0632<\/li>\n<li>\u0625\u0631\u0633\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0634\u0641\u0631\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0627\u0644\u0627\u0633\u0645) \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D8%AD%D8%A7%D8%B3%D9%85%D8%9F\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062d\u0627\u0633\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649:<\/p>\n<ol>\n<li><strong>\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629<\/strong> (Unit Economics) &#8211; \u0645\u0627 \u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629\u061f<\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0630\u0643\u064a\u0629 \u0644\u0644\u0639\u0631\u0648\u0636<\/strong> (Smart Bidding) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a<\/li>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629<\/strong> \u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a<\/li>\n<\/ol>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629\u060c \u0641\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u062a\u0646\u0647\u0627\u0631!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%AA%D8%A3%D9%83%D8%AF_%D9%85%D9%86_%D8%A3%D9%86_Enhanced_Conversions_%D9%85%D9%81%D8%B9%D9%91%D9%84_%D8%A8%D8%B4%D9%83%D9%84_%D8%B5%D8%AD%D9%8A%D8%AD%D8%9F\"><\/span>\u0643\u064a\u0641 \u062a\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 Enhanced Conversions \u0645\u0641\u0639\u0651\u0644 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B4%D9%83%D9%84%D8%A9\"><\/span>\u0627\u0644\u0645\u0634\u0643\u0644\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0632\u0631 \u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a \u0641\u064a Google Ads \u064a\u0639\u0645\u0644 \u0641\u0642\u0637 \u0641\u064a 20% \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u062a\u0642\u0631\u064a\u0628\u0627\u064b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AD%D9%84\"><\/span>\u0627\u0644\u062d\u0644:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 <strong>CSS Selector Method<\/strong> \u0644\u0625\u0631\u0633\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0645\u0628\u0627\u0634\u0631\u0629:<\/p>\n<ul>\n<li>\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/li>\n<li>\u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641<\/li>\n<li>\u0623\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062e\u0631\u0649 \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062f\u0641\u0639<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AE%D8%AA%D8%A8%D8%B1_%D8%A7%D9%84%D8%A2%D9%86\"><\/span>\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0622\u0646!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0642\u0628\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c \u062a\u0623\u0643\u062f \u0645\u0646:<\/p>\n<ul>\n<li>\u062a\u0641\u0639\u064a\u0644 Enhanced Conversions<\/li>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u062f\u0642\u0629 \u0627\u0644\u062a\u062a\u0628\u0639<\/li>\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639 \u0645\u0635\u0627\u062f\u0631 \u0623\u062e\u0631\u0649 \u0644\u0644\u062a\u062d\u0642\u0642<\/li>\n<\/ul>\n<p>\u0625\u0630\u0627 \u0648\u0627\u062c\u0647\u062a \u0635\u0639\u0648\u0628\u0629\u060c \u0627\u062a\u0635\u0644 \u0628\u0634\u0631\u064a\u0643 Google \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0623\u0648 \u0648\u0643\u0627\u0644\u0629 \u0645\u062a\u062e\u0635\u0635\u0629.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B1%D8%A7%D8%A8%D8%B9%D8%A9_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_Ad_AI_%D9%84%D8%AA%D9%82%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%A5%D9%86%D9%81%D8%A7%D9%82_%D8%A7%D9%84%D9%85%D9%8F%D9%87%D8%AF%D8%B1\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Ad AI \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u064f\u0647\u062f\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_Ad_AI%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 Ad AI\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ad AI \u0647\u0648 \u0623\u062f\u0627\u0629 \u0645\u0646 \u0634\u0631\u0643\u0629 Revealbot \u062a\u064f\u0639\u062f \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0625\u062b\u0627\u0631\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644. \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0628\u062f\u0623 \u0628\u0633\u064a\u0637 \u0644\u0643\u0646 \u0642\u0648\u064a:<\/p>\n<p><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629<\/strong>: \u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Search)\u060c \u0642\u062f \u062a\u0631\u0649:<\/p>\n<ol>\n<li>\u0625\u0639\u0644\u0627\u0646\u0643 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0641\u064a \u0627\u0644\u0623\u0639\u0644\u0649<\/li>\n<li>\u0646\u062a\u064a\u062c\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (Organic) \u0645\u0628\u0627\u0634\u0631\u0629 \u062a\u062d\u062a\u0647<\/li>\n<li>\u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629<\/li>\n<\/ol>\n<p><strong>\u0627\u0644\u0633\u0624\u0627\u0644<\/strong>: \u0644\u0645\u0627\u0630\u0627 \u062a\u062f\u0641\u0639 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u062a\u064a\u062c\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0629 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644\u061f<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D9%8A%D8%B9%D9%85%D9%84_Ad_AI%D8%9F\"><\/span>\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 Ad AI\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0623\u062f\u0627\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631:<\/p>\n<ul>\n<li>\u0648\u062c\u0648\u062f \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/li>\n<li>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u062a\u064a\u062c\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0642\u0648\u064a\u0629<\/li>\n<li>\u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0639\u0627\u0645<\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062a\u0635\u0631\u0641 \u0627\u0644\u0630\u0643\u064a<\/strong>:<\/p>\n<ul>\n<li>\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0646\u0627\u0641\u0633\u0648\u0646: \u062a\u0648\u0642\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (\u0648\u0641\u0651\u0631 \u0627\u0644\u0645\u0627\u0644!)<\/li>\n<li>\u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0647\u0631 \u0645\u0646\u0627\u0641\u0633\u0648\u0646: \u0634\u063a\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (\u0627\u062d\u0645\u0650 \u062d\u0635\u062a\u0643!)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D8%AA%D8%A7%D8%A6%D8%AC_%D9%85%D8%B0%D9%87%D9%84%D8%A9\"><\/span>\u0646\u062a\u0627\u0626\u062c \u0645\u0630\u0647\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629:<\/p>\n<ul>\n<li><strong>50% \u0645\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong> \u0643\u0627\u0646\u062a \u062a\u0645\u0631 \u0639\u0628\u0631 Ad AI<\/li>\n<li><strong>\u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0628\u0645\u0642\u062f\u0627\u0631 10 \u0623\u0636\u0639\u0627\u0641<\/strong> (10X lower CPC)<\/li>\n<li><strong>\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631<\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%AD%D8%A7%D9%84%D8%A9_Prime_Day\"><\/span>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: Prime Day<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 Prime Day \u0645\u0646 \u0623\u0645\u0627\u0632\u0648\u0646:<\/p>\n<ul>\n<li><strong>\u0642\u0628\u0644 2-3 \u0623\u0633\u0627\u0628\u064a\u0639 \u0645\u0646 \u0627\u0644\u062d\u062f\u062b<\/strong>: \u0628\u062f\u0623\u062a Amazon \u0641\u064a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0628\u0642\u0648\u0629 \u0639\u0644\u0649 \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/li>\n<li><strong>\u062a\u0623\u062b\u064a\u0631 Ad AI \u0628\u062f\u0623 \u064a\u0646\u062e\u0641\u0636 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b<\/strong> \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0632\u062f\u0627\u062f\u062a<\/li>\n<li><strong>\u064a\u0648\u0645\u064a Prime Day \u0646\u0641\u0633\u0647\u0645\u0627<\/strong>: \u0644\u0645 \u062a\u062a\u062e\u0630 Ad AI \u0623\u064a \u0625\u062c\u0631\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 &#8211; \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0643\u0627\u0646\u062a \u0634\u0631\u0633\u0629 \u062c\u062f\u0627\u064b \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 \u0643\u0644 \u0625\u0639\u0644\u0627\u0646 \u0643\u0627\u0646 \u0636\u0631\u0648\u0631\u064a\u0627\u064b<\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062f\u0631\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f<\/strong>: \u062d\u062a\u0649 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0644 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0629 \u0641\u064a \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u060c \u0641\u0647\u064a \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1_%D8%A7%D9%84%D8%B9%D8%A8%D9%82%D8%B1%D9%8A\"><\/span>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0639\u0628\u0642\u0631\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ad AI \u062a\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0648\u0630\u062c &#8220;\u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0645\u0633\u062a\u0631\u062f\u0629&#8221; (Percent of Reclaimed Media):<\/p>\n<ul>\n<li><strong>\u0625\u0630\u0627 \u0648\u0641\u0631\u062a \u0644\u0643 \u0627\u0644\u0645\u0627\u0644<\/strong>: \u064a\u0623\u062e\u0630\u0648\u0646 \u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u062a\u0648\u0641\u064a\u0631<\/li>\n<li><strong>\u0625\u0630\u0627 \u0644\u0645 \u062a\u0648\u0641\u0631 \u0634\u064a\u0626\u0627\u064b<\/strong>: \u0644\u0627 \u062a\u062f\u0641\u0639 \u0634\u064a\u0626\u0627\u064b!<\/li>\n<\/ul>\n<p>\u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u062e\u0627\u0637\u0631\u0629 &#8211; \u0641\u0642\u0637 \u0645\u0643\u0627\u0633\u0628 \u0645\u062d\u062a\u0645\u0644\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%88%D8%B5%D9%8A%D8%A9\"><\/span>\u0627\u0644\u062a\u0648\u0635\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0636\u0639 Ad AI \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0642\u0628\u0644 \u0646\u0647\u0627\u064a\u0629 \u0633\u0628\u062a\u0645\u0628\u0631 \u0644\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AE%D8%A7%D9%85%D8%B3%D8%A9_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9_Incrementality_Testing\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 (Incrementality Testing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_Incrementality%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 Incrementality\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u062a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645: &#8220;\u0647\u0644 \u0647\u0630\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0639\u0644\u0627\u064b \u064a\u062c\u0644\u0628 \u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0645 \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u0627\u0646 \u0633\u064a\u0634\u062a\u0631\u064a \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644\u061f&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%87%D8%B0%D8%A7_%D9%85%D9%87%D9%85_%D8%AE%D8%B5%D9%88%D8%B5%D8%A7%D9%8B_%D9%81%D9%8A_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA%D8%9F\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0645\u0647\u0645 \u062e\u0635\u0648\u0635\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u064a\u0633\u062a \u0643\u0644\u0647\u0627 \u0645\u062a\u0633\u0627\u0648\u064a\u0629<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwjH3qPgiq6SAxVXuykDHb7qEesYACICCAEQABoCdGI&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiAhOfLBhCCARIsAJPiopP3M6ZnN2ajKUIbTtmadbJDeQeHsynbogWDd_NrPs_0EUC9zSioxJ8aApLiEALw_wcB&amp;cid=CAAS0gHkaKFjQkdJox5vKoKVcOksQ-9t9MM9QXwUoNOECUsUS2tG8Jhm--3XvFGn2X0Z5rNb_o8ji3GZvbCvVBVJqgF1Q4q-Ossj039VrQx1zbD9dK4nAkTvFeU9tRkyH92bCfqVZRuApVN3wMl5aBOIqLkbHrMrLgXTEwKmQSQ-AGubIGkOFJAemuY3eYb8fuPc_F_1mvu1IiD2c_c6nPsTGXxdfxW5ovrrTt32FsXBt8-ccZsACu_EQnnj6j0OIRc4tg9cLnBapJMyfvFG6fK0c7w5xtY&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2g3MjZy5c99Oh97dYcUko4t81UpQ&amp;q&amp;nis=4&amp;adurl=https:\/\/www.facebook.com\/business\/meta-pro-team?content_id%3D6OwcLp0FMav6z4y%26ref%3Dsem_smb%26utm_term%3Ddsa-2337259192681%26gclid%3DCj0KCQiAhOfLBhCCARIsAJPiopP3M6ZnN2ajKUIbTtmadbJDeQeHsynbogWDd_NrPs_0EUC9zSioxJ8aApLiEALw_wcB%26gad_source%3D1%26gad_campaignid%3D21959228578%26gbraid%3D0AAAAACr-yC-ZpAPyAvylmznRdD8aWeV0m%26gclid%3DCj0KCQiAhOfLBhCCARIsAJPiopP3M6ZnN2ajKUIbTtmadbJDeQeHsynbogWDd_NrPs_0EUC9zSioxJ8aApLiEALw_wcB&amp;ved=2ahUKEwjHh5zgiq6SAxUhma8BHSzTFxAQ0Qx6BAgVEAE\" target=\"_blank\" rel=\"noopener\"><strong>Meta (Facebook\/Instagram)<\/strong><\/a>: \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0627\u0645<\/li>\n<li><strong>Google Search<\/strong>: \u062a\u0635\u0628\u062d <strong>\u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629<\/strong> \u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0628\u0633\u0628\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D9%86%D9%82%D9%8A%D8%B3_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9_%D9%81%D9%8A_Google%D8%9F\"><\/span>\u0643\u064a\u0641 \u0646\u0642\u064a\u0633 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0641\u064a Google\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A3%D9%88%D9%84%D8%A7%D9%8B_%D9%87%D9%8A%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%AD%D8%B3%D8%A7%D8%A8_%D8%A8%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%B5%D8%AD%D9%8A%D8%AD%D8%A9\"><\/span>\u0623\u0648\u0644\u0627\u064b: \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u062d\u0633\u0627\u0628 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0642\u0633\u0651\u0645 \u062d\u0645\u0644\u0627\u062a\u0643 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0641\u0626\u0627\u062a \u0648\u0627\u0636\u062d\u0629:<\/p>\n<p><strong>1. Brand Traffic (\u062d\u0631\u0643\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629)<\/strong><\/p>\n<ul>\n<li>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629<\/li>\n<li>\u0645\u062b\u0627\u0644: &#8220;Nike&#8221;\u060c &#8220;\u062c\u0631\u0648\u0641\u0644\u0643\u0633&#8221;<\/li>\n<\/ul>\n<p><strong>2. Non-Brand Traffic (\u062d\u0631\u0643\u0629 \u063a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629)<\/strong><\/p>\n<ul>\n<li>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0641\u0626\u0627\u062a \u0639\u0627\u0645\u0629<\/li>\n<li>\u0645\u062b\u0627\u0644: &#8220;\u0623\u062d\u0630\u064a\u0629 \u0631\u064a\u0627\u0636\u064a\u0629&#8221;\u060c &#8220;\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0633\u0644\u0629&#8221;<\/li>\n<\/ul>\n<p><strong>3. Acquisition Traffic (\u062d\u0631\u0643\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628)<\/strong><\/p>\n<ul>\n<li>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628<\/li>\n<li>\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0631\u0636 (Display Network)<\/li>\n<li>\u062d\u0645\u0644\u0627\u062a Demand Generation<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%85%D9%8A%D8%A9_Naming_Convention\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0645\u064a\u0629 (Naming Convention)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u062d\u0627\u0633\u0645\u0629 \u0644\u0644\u063a\u0627\u064a\u0629!<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0633\u0645\u0627\u0621 \u0648\u0627\u0636\u062d\u0629:<\/p>\n<ul>\n<li><code>Brand - [\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629]<\/code><\/li>\n<li><code>Non-Brand - [\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629]<\/code><\/li>\n<li><code>Acquisition - YouTube - [\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629]<\/code><\/li>\n<\/ul>\n<p>\u0644\u0645\u0627\u0630\u0627\u061f \u0644\u0623\u0646 \u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0628\u0640:<\/p>\n<ul>\n<li><strong>\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0636\u062d<\/strong> \u0628\u064a\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/li>\n<li><strong>\u0642\u064a\u0627\u0633 \u062f\u0642\u064a\u0642<\/strong> \u0644\u0623\u062f\u0627\u0621 \u0643\u0644 \u0641\u0626\u0629<\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0645\u062e\u0635\u0635\u0629<\/strong> \u0644\u0643\u0644 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AC%D8%AF%D9%88%D9%84_%D8%A7%D8%AE%D8%AA%D8%A8%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%B2%D8%A7%D9%8A%D8%AF%D9%8A%D8%A9\"><\/span>\u062c\u062f\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A2%D9%86_%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA\"><\/span><strong>\u0627\u0644\u0622\u0646 (\u0642\u0628\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a)<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0627\u062e\u062a\u0628\u0631 \u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u062d\u0645\u0644\u0627\u062a Brand<\/li>\n<li>\u0627\u062e\u062a\u0628\u0631 \u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u062d\u0645\u0644\u0627\u062a Non-Brand<\/li>\n<li>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u062e\u0637 \u0623\u0633\u0627\u0633 (Baseline): \u0639\u0627\u062f\u0629 20-30% \u0644\u0644\u0628\u0631\u0627\u0646\u062f<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AE%D9%84%D8%A7%D9%84_%D9%85%D9%88%D8%B3%D9%85_%D8%A7%D9%84%D8%B9%D8%B7%D9%84%D8%A7%D8%AA\"><\/span><strong>\u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0623\u0639\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0646\u0641\u0633 \u0627\u0644\u0641\u0626\u0627\u062a<\/li>\n<li><strong>\u0627\u0644\u062a\u0648\u0642\u0639<\/strong>: \u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0628\u0633\u0628\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D8%A7%D9%82%D8%B9%D9%8A_Mothers_Day_Fathers_Day\"><\/span>\u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u064a: Mother&#8217;s Day \/ Father&#8217;s Day<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u064a\u0627:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong>: \u062a\u0632\u0627\u064a\u062f\u064a\u0629 <strong>\u0642\u0648\u064a\u0629 \u062c\u062f\u0627\u064b<\/strong> \u0645\u0646 \u062d\u0645\u0644\u0627\u062a Non-Brand \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a<\/li>\n<li><strong>\u0627\u0644\u0633\u0628\u0628<\/strong>: \u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 + \u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0634\u0637 \u0639\u0646 \u0647\u062f\u0627\u064a\u0627<\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062f\u0631\u0633<\/strong>: \u062e\u0644\u0627\u0644 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c Google Search \u064a\u0635\u0628\u062d \u0623\u062f\u0627\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0642\u0648\u064a\u0629\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0628\u0631\u0627\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%86%D8%AA%D9%88%D9%82%D8%B9%D9%87_%D8%AE%D9%84%D8%A7%D9%84_BFCM%D8%9F\"><\/span>\u0645\u0627 \u0627\u0644\u0630\u064a \u0646\u062a\u0648\u0642\u0639\u0647 \u062e\u0644\u0627\u0644 BFCM\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0623\u0639\u0644\u0649<\/strong> \u0644\u0643\u0644 \u0645\u0646 Brand \u0648 Non-Brand<\/li>\n<li><strong>\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u0623\u0639\u0644\u0649<\/strong> (Higher CAC) \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629<\/li>\n<li><strong>\u0645\u0646\u0627\u0641\u0633\u0629 \u0623\u0642\u0648\u0649<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/li>\n<li><strong>\u0639\u0627\u0626\u062f \u0645\u0633\u0627\u0647\u0645\u0629 \u0623\u0639\u0644\u0649<\/strong> (Higher Contribution Margin) \u0645\u0646 \u0642\u0646\u0627\u0629 Google<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%A7%D8%AF%D8%B3%D8%A9_%D9%81%D9%87%D9%85_%D9%88%D8%AA%D9%88%D9%82%D8%B9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A8%D8%AD%D8%AB_Search_Demand\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629: \u0641\u0647\u0645 \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b (Search Demand)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A7%D9%84%D8%AC%D9%88%D9%87%D8%B1%D9%8A\"><\/span>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Google Search \u2260 Social Media<\/strong> \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062a\u0635\u0631\u0641\u0647\u0627 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a:<\/p>\n<ul>\n<li><strong>Meta\/Social<\/strong>: \u0632\u064a\u0627\u062f\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0646\u0633\u0628\u064a\u0627\u064b<\/li>\n<li><strong>Google Search<\/strong>: \u0642\u0641\u0632\u0629 \u0647\u0627\u0626\u0644\u0629 \u0648\u0645\u0641\u0627\u062c\u0626\u0629 \u0641\u064a \u0627\u0644\u0637\u0644\u0628!<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B1%D9%82%D8%A7%D9%85_%D8%A7%D9%84%D8%B5%D8%A7%D8%AF%D9%85%D8%A9\"><\/span>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0635\u0627\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u0644\u0627\u0644 \u0630\u0631\u0648\u0629 \u0645\u0648\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u0642 (\u0645\u062b\u0644 BFCM):<\/p>\n<ul>\n<li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b: 5-10 \u0623\u0636\u0639\u0627\u0641!<\/strong><\/li>\n<li>\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a: <strong>20 \u0636\u0639\u0641!<\/strong><\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u0644\u064a\u0633 \u062a\u0642\u062f\u064a\u0631\u0627\u064b \u062a\u0642\u0631\u064a\u0628\u064a\u0627\u064b &#8211; \u0647\u0630\u0647 \u0623\u0631\u0642\u0627\u0645 \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u062d\u0645\u0644\u0627\u062a \u0641\u0639\u0644\u064a\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%B3%D8%AA%D8%B9%D8%AF%D8%9F\"><\/span>\u0643\u064a\u0641 \u062a\u0633\u062a\u0639\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_%D8%A7%D8%A8%D8%AD%D8%AB_%D9%88%D8%A7%D8%B3%D8%AA%D9%83%D8%B4%D9%81_%D8%A8%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D8%A7%D9%84%D8%A3%D8%AF%D9%88%D8%A7%D8%AA\"><\/span>1. <strong>\u0627\u0628\u062d\u062b \u0648\u0627\u0633\u062a\u0643\u0634\u0641 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0623. Google Trends<\/strong><\/p>\n<ul>\n<li>\u0623\u062f\u0627\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642<\/li>\n<li>\u062d\u062f\u062f \u0645\u062a\u0649 \u062a\u0628\u062f\u0623 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0648\u0645\u062a\u0649 \u062a\u0635\u0644 \u0644\u0644\u0630\u0631\u0648\u0629<\/li>\n<\/ul>\n<p><strong>\u0628. Keyword Planner (\u0641\u064a Google Ads)<\/strong><\/p>\n<ul>\n<li>\u064a\u0648\u0641\u0631 \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/li>\n<li>\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b<\/li>\n<\/ul>\n<p><strong>\u062c. Keywords Everywhere (\u0625\u0636\u0627\u0641\u0629 Chrome)<\/strong><\/p>\n<ul>\n<li>\u062a\u0639\u0637\u064a\u0643 \u0631\u0624\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0628\u062d\u062b<\/li>\n<li>\u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0645\u0641\u064a\u062f\u0629 \u062c\u062f\u0627\u064b<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_%E2%80%9C%D8%AA%D8%B9%D8%AF%D9%8A%D9%84_%D8%A7%D9%84%D9%85%D9%88%D8%B3%D9%85%D9%8A%D8%A9%E2%80%9D_Seasonality_Adjustment\"><\/span>2. <strong>\u0627\u0633\u062a\u062e\u062f\u0645 &#8220;\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629&#8221; (Seasonality Adjustment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0630\u0647 \u0623\u062f\u0627\u0629 <strong>\u0642\u0648\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629<\/strong> \u0641\u064a Google Ads:<\/p>\n<p><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629<\/strong>:<\/p>\n<ul>\n<li>Google Ads \u0623\u0628\u0637\u0623 \u0645\u0646 Meta \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/li>\n<li>Meta \u0645\u062b\u0644 \u0633\u064a\u0627\u0631\u0629 \u0627\u0644\u0633\u0628\u0627\u0642 \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/li>\n<li>Google \u0645\u062b\u0644 \u0633\u0641\u064a\u0646\u0629 \u062a\u0627\u064a\u062a\u0646\u0643 &#8211; \u062a\u062d\u062a\u0627\u062c \u0648\u0642\u062a\u0627\u064b \u0644\u0644\u062a\u062d\u0648\u0644!<\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062d\u0644<\/strong>: \u0627\u0633\u062a\u062e\u062f\u0645 Seasonality Adjustment \u0644\u062a\u062e\u0628\u0631 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u0633\u0628\u0642\u0627\u064b:<\/p>\n<blockquote><p>&#8220;\u064a\u0648\u0645 \u0627\u0644\u062c\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u060c \u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u062a\u0636\u0627\u0639\u0641 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 3-4 \u0645\u0631\u0627\u062a!&#8221;<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%AD%D8%A7%D9%84%D8%A9_%D9%88%D8%A7%D9%82%D8%B9%D9%8A%D8%A9_Fathers_Day\"><\/span>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629: Father&#8217;s Day<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0645\u0627 \u062a\u0639\u0644\u0645\u0646\u0627\u0647 \u0645\u0646 Mother&#8217;s Day<\/strong>:<\/p>\n<ul>\n<li>\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0637\u0644\u0628 \u0648\u0635\u0644 \u0625\u0644\u0649 <strong>20 \u0636\u0639\u0641<\/strong> \u0641\u064a \u064a\u0648\u0645 \u0627\u0644\u0630\u0631\u0648\u0629<\/li>\n<li>\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0645 \u064a\u0648\u0627\u0643\u0628 \u0627\u0644\u0641\u0631\u0635\u0629<\/li>\n<\/ul>\n<p><strong>\u0645\u0627 \u0641\u0639\u0644\u0646\u0627\u0647 \u0641\u064a Father&#8217;s Day<\/strong>:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u062e\u062f\u0645\u0646\u0627 Seasonality Adjustment<\/li>\n<li>\u0623\u062e\u0628\u0631\u0646\u0627 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0628\u062a\u0648\u0642\u0639 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 3-4 \u0623\u0636\u0639\u0627\u0641<\/li>\n<li><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong>: \u0623\u0646\u0641\u0642\u0646\u0627 \u0623\u0645\u0648\u0627\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0628\u0643\u062b\u064a\u0631 <strong>\u0636\u0645\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u062d\u062f\u062f<\/strong> \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u064a\u0648\u0645<\/li>\n<li><strong>\u0644\u0645 \u0646\u062a\u0631\u0643 \u0641\u0631\u0635 \u0642\u064a\u0651\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629<\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AE%D9%84%D8%A7%D8%B5%D8%A9_%D8%A7%D9%84%D8%B0%D9%87%D8%A8%D9%8A%D8%A9\"><\/span>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0623\u0641\u0636\u0644 \u0648\u0642\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 Contribution Margin \u0645\u0646 Google<\/strong>:<\/p>\n<ul>\n<li>\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u0647\u0628\u064a<\/li>\n<li>\u0646\u0633\u0628\u0629 75% Meta \/ 25% Google \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u061f<\/li>\n<li><strong>\u0627\u0642\u0644\u0628\u0647\u0627 \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0648\u0627\u0632\u0646\u0647\u0627 \u062e\u0644\u0627\u0644 BFCM!<\/strong><\/li>\n<\/ul>\n<p>\u0625\u0630\u0627 \u062a\u0635\u0631\u0641\u062a \u0646\u0641\u0633 \u062a\u0635\u0631\u0641\u0643 \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c <strong>\u0623\u0646\u062a \u062a\u062a\u0631\u0643 \u0641\u0631\u0635\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AE%D9%84%D8%A7%D8%B5%D8%A9_%D8%B4%D8%A7%D9%85%D9%84%D8%A9_%D9%83%D9%8A%D9%81_%D8%AA%D8%B3%D8%AA%D8%B9%D8%AF_%D8%A7%D9%84%D8%A2%D9%86%D8%9F\"><\/span>\u062e\u0644\u0627\u0635\u0629 \u0634\u0627\u0645\u0644\u0629: \u0643\u064a\u0641 \u062a\u0633\u062a\u0639\u062f \u0627\u0644\u0622\u0646\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D8%A7%D8%A6%D9%85%D8%A9_%D8%A7%D9%84%D9%86%D9%87%D8%A7%D8%A6%D9%8A%D8%A9_%D9%84%D9%84%D8%A5%D8%AC%D8%B1%D8%A7%D8%A1%D8%A7%D8%AA\"><\/span>\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_%D8%A7%D9%84%D9%8A%D9%88%D9%85_%E2%80%93_%D9%81%D9%88%D8%B1%D8%A7%D9%8B\"><\/span>\u2705 <strong>\u0627\u0644\u064a\u0648\u0645 &#8211; \u0641\u0648\u0631\u0627\u064b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u0627\u0641\u062d\u0635 \u0643\u064a\u0641 \u062a\u062a\u062f\u0641\u0642 \u0628\u064a\u0627\u0646\u0627\u062a\u0643: Shopify \u2192 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u2192 Google Merchant Center<\/li>\n<li>\u0641\u0639\u0651\u0644 Enhanced Conversions \u0648\u0627\u062e\u062a\u0628\u0631\u0647<\/li>\n<li>\u0636\u0639 \u062e\u0637\u0629 \u0644\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 (\u0645\u0627\u0630\u0627\u060c \u0645\u062a\u0649\u060c \u0643\u0645)<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_%D9%87%D8%B0%D8%A7_%D8%A7%D9%84%D8%A3%D8%B3%D8%A8%D9%88%D8%B9\"><\/span>\u2705 <strong>\u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u0633\u062c\u0651\u0644 \u0641\u064a Ad AI \u0648\u0627\u0628\u062f\u0623 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/li>\n<li>\u0623\u0639\u062f \u0647\u064a\u0643\u0644\u0629 \u062d\u0645\u0644\u0627\u062a\u0643: Brand \/ Non-Brand \/ Acquisition<\/li>\n<li>\u0627\u0628\u062f\u0623 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u0627\u0644\u0623\u0648\u0644 (Baseline)<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_%D9%82%D8%A8%D9%84_%D9%86%D9%87%D8%A7%D9%8A%D8%A9_%D8%B3%D8%A8%D8%AA%D9%85%D8%A8%D8%B1\"><\/span>\u2705 <strong>\u0642\u0628\u0644 \u0646\u0647\u0627\u064a\u0629 \u0633\u0628\u062a\u0645\u0628\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u0623\u0639\u062f \u062a\u0635\u0645\u064a\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0645\u0639 \u0631\u0633\u0627\u0626\u0644 \u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0623\u0639\u062f \u0625\u0639\u062f\u0627\u062f Promotion Extensions \u0645\u0639 \u0627\u0644\u062a\u0648\u0627\u0631\u064a\u062e<\/li>\n<li>\u0623\u0639\u062f \u0625\u0639\u062f\u0627\u062f Google Merchant Center Offers<\/li>\n<li>\u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9C%85_%D8%A3%D8%B3%D8%A8%D9%88%D8%B9_%D9%82%D8%A8%D9%84_%D9%83%D9%84_%D8%AD%D8%AF%D8%AB_BFCM_%D9%85%D9%86%D8%A7%D8%B3%D8%A8%D8%A7%D8%AA_%D8%A3%D8%AE%D8%B1%D9%89\"><\/span>\u2705 <strong>\u0623\u0633\u0628\u0648\u0639 \u0642\u0628\u0644 \u0643\u0644 \u062d\u062f\u062b (BFCM, \u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0623\u062e\u0631\u0649)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u0641\u0639\u0651\u0644 Seasonality Adjustment \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u062d\u062b\u0643<\/li>\n<li>\u0631\u0627\u0642\u0628 Merchant Center <strong>\u064a\u0648\u0645\u064a\u0627\u064b<\/strong><\/li>\n<li>\u0623\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0632\u0627\u064a\u062f\u064a\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0630\u0631\u0648\u0629<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%86%D8%B5%D8%A7%D8%A6%D8%AD_%D8%A7%D9%84%D8%B0%D9%87%D8%A8%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D8%AE%D9%8A%D8%B1%D8%A9\"><\/span>\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\ud83c\udfaf \u0645\u0646 \u062e\u0628\u064a\u0631 \u0625\u0644\u0649 \u062e\u0628\u064a\u0631<\/strong>:<\/p>\n<ul>\n<li>Google Ads &#8220;\u0645\u0631\u0628\u0648\u0637 \u0628\u062e\u064a\u0648\u0637 \u0648\u0644\u0627\u0635\u0642&#8221; &#8211; \u0627\u0633\u062a\u0639\u062f \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629<\/li>\n<li>\u0627\u0628\u062f\u0623 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0645\u0628\u0643\u0631\u0627\u064b &#8211; \u062a\u0627\u064a\u062a\u0646\u0643 \u0644\u0627 \u062a\u0633\u062a\u062f\u064a\u0631 \u0628\u0633\u0631\u0639\u0629!<\/li>\n<li>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0638\u064a\u0641\u0629 = \u062d\u0645\u0644\u0627\u062a \u0646\u0627\u062c\u062d\u0629<\/li>\n<li>\u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0646\u064a\u0629 (Intent) &#8211; \u0627\u0633\u062a\u063a\u0644\u0647\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u064a\u0629 \u0641\u064a \u0623\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a\u0647\u0627<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb0 \u0627\u0644\u0641\u0631\u0635\u0629<\/strong>:<\/p>\n<p>\u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u060c Google \u062a\u062d\u0642\u0642 <strong>\u0623\u0639\u0644\u0649 Contribution Margin<\/strong> \u062e\u0644\u0627\u0644 BFCM. \u0644\u0627 \u062a\u0641\u0648\u0651\u062a \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0635\u0629 \u0628\u0627\u0644\u062a\u0635\u0631\u0641 \u0643\u0627\u0644\u0645\u0639\u062a\u0627\u062f!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D9%88%D8%A7%D9%84%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B0%D9%83%D9%88%D8%B1%D8%A9\"><\/span>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D9%85%D8%AC%D8%A7%D9%86%D9%8A%D8%A9\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a><\/li>\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a><\/li>\n<li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">Keywords Everywhere<\/a> (\u0625\u0636\u0627\u0641\u0629 Chrome)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D9%85%D8%AF%D9%81%D9%88%D8%B9%D8%A9\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/revealbot.com\/\" target=\"_blank\" rel=\"noopener\">Ad AI by Revealbot<\/a> &#8211; \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/li>\n<li>GoDataFeed \/ Feedonomics &#8211; \u0644\u0625\u062f\u0627\u0631\u0629 Product Feeds<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%88%D8%A7%D8%B1%D8%AF_%D8%AA%D8%B9%D9%84%D9%8A%D9%85%D9%8A%D8%A9\"><\/span>\u0645\u0648\u0627\u0631\u062f \u062a\u0639\u0644\u064a\u0645\u064a\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/merchants\" target=\"_blank\" rel=\"noopener\">Google Merchant Center Help<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\" target=\"_blank\" rel=\"noopener\">Google Ads Help<\/a><\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629<\/strong>:<\/p>\n<p>\u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0647\u0648 \u0645\u0627\u0631\u0627\u062b\u0648\u0646 \u0633\u0628\u0627\u0642 \u062a\u062d\u0636\u0651\u0631\u062a \u0644\u0647 \u0645\u0633\u0628\u0642\u0627\u064b. \u0627\u0628\u062f\u0623 \u0627\u0644\u0622\u0646\u060c \u0631\u0627\u0642\u0628 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0648\u0643\u0646 \u0645\u0633\u062a\u0639\u062f\u0627\u064b \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u062c\u0647\u0648\u062f\u0643 \u0639\u0644\u0649 Google Search \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0634\u0637 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u0627\u0644\u0641\u0631\u0635\u0629 \u0647\u0627\u0626\u0644\u0629 &#8211; \u0644\u0627 \u062a\u0636\u064a\u0639\u0647\u0627!<\/p>\n<p><!-- notionvc: 0117fb66-68ad-4a97-843a-44a32e583a75 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u0634\u062f\u064a\u062f \u062e\u0644\u0627\u0644 \u0645\u0648\u0633\u0645 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062c\u0645\u0639\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0648\u0625\u062b\u0646\u064a\u0646 \u0627\u0644\u0633\u0627\u064a\u0628\u0631\u060c \u062a\u0635\u0628\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 (Google Ads) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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