{"id":2804,"date":"2026-10-31T14:50:52","date_gmt":"2026-10-31T14:50:52","guid":{"rendered":"https:\/\/popupsnap.com\/blog\/?p=2804"},"modified":"2026-10-31T14:50:52","modified_gmt":"2026-10-31T14:50:52","slug":"user-generated-content-examples","status":"publish","type":"post","link":"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/","title":{"rendered":"9 user-generated content examples for online stores"},"content":{"rendered":"<p>User-generated content, or UGC, is any content your customers create instead of your brand. Nine formats work on an online store: customer photos, reviews, questions and answers, branded hashtags, reposts, an Instagram feed, shoppable posts, video testimonials, and TikTok videos. Each example below says what it is, where it sits on the page, and the source.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#What_counts_as_user-generated_content_for_a_store\" >What counts as user-generated content for a store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Which_user-generated_content_examples_work_for_online_stores\" >Which user-generated content examples work for online stores?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#1_Show_customer_photos_on_the_product_page\" >1. Show customer photos on the product page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#2_Put_reviews_and_ratings_next_to_the_price\" >2. Put reviews and ratings next to the price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#3_Add_a_product_questions_and_answers_block\" >3. Add a product questions and answers block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#4_Run_a_branded_hashtag\" >4. Run a branded hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#5_Repost_customer_photos_on_your_own_account\" >5. Repost customer photos on your own account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#6_Show_your_Instagram_feed_with_the_reposts_on_your_site\" >6. Show your Instagram feed with the reposts on your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#7_Link_customer_posts_to_the_products_in_them\" >7. Link customer posts to the products in them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#8_Feature_customer_video_testimonials_on_the_home_page\" >8. Feature customer video testimonials on the home page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#9_Show_TikTok_videos_from_customers_and_your_team\" >9. Show TikTok videos from customers and your team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Where_does_each_example_go_on_the_page\" >Where does each example go on the page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#What_rules_apply_to_customer_content\" >What rules apply to customer content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#What_is_user-generated_content_in_e-commerce\" >What is user-generated content in e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Can_I_use_a_customers_Instagram_photo_on_my_website\" >Can I use a customer&#39;s Instagram photo on my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Can_I_give_customers_a_reward_for_leaving_a_review\" >Can I give customers a reward for leaving a review?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#How_many_Instagram_posts_can_I_show_on_my_website\" >How many Instagram posts can I show on my website?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#Put_customer_posts_on_your_site\" >Put customer posts on your site<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_counts_as_user-generated_content_for_a_store\"><\/span>What counts as user-generated content for a store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer photos, videos, reviews, social posts, and questions all count. Shopify defines UGC as <a href=\"https:\/\/www.shopify.com\/blog\/user-generated-content\" target=\"_blank\" rel=\"noopener\">&quot;any content created by your customers rather than your brand&quot;<\/a>. It lists four types: reviews and ratings, customer photos and videos, social media posts with branded hashtags, and questions and answers on product pages.<\/p>\n<p>The nine examples below follow those four types. Two rules apply to all of them. In the US, the FTC bans fake reviews, and the person who takes a photo owns it. Both are covered after the list.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_user-generated_content_examples_work_for_online_stores\"><\/span>Which user-generated content examples work for online stores?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start with examples 1, 2, and 5. They need only a review form and a way to ask for permission. Add the others as you collect customer content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Show_customer_photos_on_the_product_page\"><\/span>1. Show customer photos on the product page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer photos show the product on a real person or in a real home. Shopify says these photos and videos show what the product <a href=\"https:\/\/www.shopify.com\/blog\/user-generated-content\" target=\"_blank\" rel=\"noopener\">&quot;actually looks like on a real person&quot;<\/a>.<\/p>\n<p>Put a row of three to six photos under the product gallery or below the description. Label each with the customer&#39;s first name or handle, with their permission. Link the row to a larger gallery if you have more photos.<\/p>\n<p>Pick photos that show the product in use. Skip photos that only copy your own product shots. If a product has no customer photos yet, leave the row out. An empty gallery says nothing, and a single photo looks thin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Put_reviews_and_ratings_next_to_the_price\"><\/span>2. Put reviews and ratings next to the price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shopify lists reviews and ratings first. It calls them &quot;one of the most influential factors in purchasing decisions,&quot; so show the average rating under the product title and the full reviews lower on the page.<\/p>\n<p>Shopify&#39;s guide says ThirdLove built its review program on post-purchase review requests. Collect real reviews only. The FTC&#39;s rule, in force since October 21, 2024, says a business can be liable if it <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/consumer-reviews-testimonials-rule-questions-answers\" target=\"_blank\" rel=\"noopener\">writes or creates fake reviews<\/a>. Show the bad ones too.<\/p>\n<p>Ask for the review after the order arrives, not at checkout, so the customer has used the product. A short form with a star rating and one text box is enough. Reply to each review in public, including the negative ones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_a_product_questions_and_answers_block\"><\/span>3. Add a product questions and answers block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shopify says questions and answers cover what customers want or need to know before they buy. Each answered question removes one reason to leave the page.<\/p>\n<p>Place the block under the reviews. Answer in your own voice, and keep the customer&#39;s wording for the question. Start with the five questions your support inbox gets most.<\/p>\n<p>This format suits products with sizing, fit, or compatibility doubts. Add a link from each answer to the policy page it relies on, such as shipping or returns. Review the block once a month, remove answers that are out of date, and add new questions as they arrive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Run_a_branded_hashtag\"><\/span>4. Run a branded hashtag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A hashtag gives customers one tag to use. Shopify says a branded hashtag makes this content findable and reusable.<\/p>\n<p>Aerie&#39;s brand page names its #AerieREAL campaign and says it spotlights <a href=\"https:\/\/www.ae.com\/us\/en\/c\/aerie\/cat4840006?pagetype=plp\" target=\"_blank\" rel=\"noopener\">voices and stories from its community<\/a>. Its footer links to a page called &quot;#AerieREAL: Show How You Wear It&quot;. Shopify&#39;s guide cites Lululemon&#39;s #thesweatlife and ASOS&#39;s #AsSeenOnMe, which asked customers to post photos in the brands&#39; clothes. Print your hashtag on the packing slip and put it in your Instagram bio and on the product page.<\/p>\n<p>Keep the hashtag short, spelled the way customers would type it, and unique to your brand. Check it on Instagram before you commit, so it is not already full of unrelated posts. One hashtag per brand is easier to follow than one per product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Repost_customer_photos_on_your_own_account\"><\/span>5. Repost customer photos on your own account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reposting turns a customer&#39;s tag into content you can use. It also gives you a place to ask for permission.<\/p>\n<p>Comment on the post and ask if you may share it. Keep the reply. Say in the comment where you plan to use the photo, such as your home page or a product page. The <a href=\"https:\/\/www.copyright.gov\/what-is-copyright\/\" target=\"_blank\" rel=\"noopener\">US Copyright Office<\/a> says the person who takes a photo is its author and owner, so a tag alone does not give you the right to reuse it. Shopify&#39;s guide notes that Oh Polly always credits the original creator when it shares customer content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Show_your_Instagram_feed_with_the_reposts_on_your_site\"><\/span>6. Show your Instagram feed with the reposts on your site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your account holds the reposts, a feed widget can show them on any page. Put it on the home page, under the product description, or on a gallery page.<\/p>\n<p><a href=\"https:\/\/popupsnap.com\/en\/website?utm_source=blog&#038;utm_medium=cta&#038;utm_campaign=user-generated-content-examples&#038;utm_content=mid\">InstaFeed by PopupSnap shows the posts of your public Instagram account on any website from one snippet<\/a>, and it has a free plan. The free plan shows a grid or slider with up to 12 posts. It needs only your public username, with no Instagram login. On WooCommerce, use the <a href=\"https:\/\/popupsnap.com\/en\/woocommerce\">InstaFeed plugin<\/a> instead of a snippet.<\/p>\n<p>PopupSnap is made by Grovlix, the publisher of this blog.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Link_customer_posts_to_the_products_in_them\"><\/span>7. Link customer posts to the products in them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/popupsnap.com\/blog\/en\/shoppable-instagram-feed\/\">shoppable post<\/a> links the photo to the product in it, so a visitor who likes the photo reaches the product in one click.  The tool has to read your product catalog to do this, and you assign products to each post or to a hashtag.<\/p>\n<p>InstaFeed by PopupSnap shows your Instagram posts and TikTok videos on WooCommerce stores and any website today. Tagging products on those posts is not yet open to WooCommerce or website accounts, so the feed shows your posts without product cards. Until then, link the product in the post caption and put the feed on the product page it shows.<\/p>\n<p>Pro shows up to 50 posts. See <a href=\"https:\/\/popupsnap.com\/en\/pricing\">the plan limits<\/a>. Use one hashtag per product line, so a future product link goes to the right page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Feature_customer_video_testimonials_on_the_home_page\"><\/span>8. Feature customer video testimonials on the home page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A short video lets a customer say in their own voice what the product did for them. <a href=\"https:\/\/purple.com\" target=\"_blank\" rel=\"noopener\">Purple&#39;s home page<\/a> has six of them under the heading &quot;Real people. Real results.&quot;<\/p>\n<p>Place two or three videos on the home page, below the main offer. Keep them short. Know that the FTC says a business that puts testimonials on its own website is disseminating them, not just hosting them. You are responsible for what they claim.<\/p>\n<p>Ask each customer to say only what is true for them, and do not script the lines. If a video mentions a result, you should be able to back it up. Add a caption with the first name and the product, so a visitor knows what the customer bought.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Show_TikTok_videos_from_customers_and_your_team\"><\/span>9. Show TikTok videos from customers and your team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video shows size, motion, and fit in a way a photo cannot. InstaFeed Pro also shows TikTok videos, using a public TikTok username.<\/p>\n<p>Put a video row on the product page for products that move or fit, such as clothing, bags, and tools. Use your own TikTok account, and repost customer videos there first with permission, as in example 5. Keep each clip under a minute, and make sure the first seconds show the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_does_each_example_go_on_the_page\"><\/span>Where does each example go on the page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Put proof where the doubt appears. Photos, reviews, and questions and answers belong on the product page, and video and feeds suit the home page and gallery pages.<\/p>\n<table>\n<thead>\n<tr>\n<th>Example<\/th>\n<th>Best place<\/th>\n<th>What you need<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Customer photos<\/td>\n<td>Product page, below the gallery<\/td>\n<td>Permission from each customer<\/td>\n<\/tr>\n<tr>\n<td>2. Reviews and ratings<\/td>\n<td>Product page, near the title<\/td>\n<td>Real reviews only<\/td>\n<\/tr>\n<tr>\n<td>3. Product questions and answers<\/td>\n<td>Product page, below reviews<\/td>\n<td>Your answers to real questions<\/td>\n<\/tr>\n<tr>\n<td>4. Branded hashtag<\/td>\n<td>Bio, packing slip, product page<\/td>\n<td>One short, unique tag<\/td>\n<\/tr>\n<tr>\n<td>5. Reposts<\/td>\n<td>Your Instagram account<\/td>\n<td>A written yes from the customer<\/td>\n<\/tr>\n<tr>\n<td>6. Instagram feed<\/td>\n<td>Home page or product page<\/td>\n<td>A public account and one snippet<\/td>\n<\/tr>\n<tr>\n<td>7. Linked products<\/td>\n<td>Gallery page<\/td>\n<td>A feed tool that reads your product catalog<\/td>\n<\/tr>\n<tr>\n<td>8. Video testimonials<\/td>\n<td>Home page<\/td>\n<td>Customer consent and true claims<\/td>\n<\/tr>\n<tr>\n<td>9. TikTok videos<\/td>\n<td>Product page<\/td>\n<td>A public TikTok account<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Add the feed when you post customer content weekly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_rules_apply_to_customer_content\"><\/span>What rules apply to customer content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Two rules cover most of the risk: keep reviews real, and ask before you reuse a photo.<\/p>\n<p>For reviews, the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/consumer-reviews-testimonials-rule-questions-answers\" target=\"_blank\" rel=\"noopener\">FTC&#39;s questions and answers page<\/a> says you can offer an incentive if there is no requirement that the review express a particular sentiment. It says paying for five-star reviews violates the rule.<\/p>\n<p>For photos, the copyright owner holds the exclusive right to reproduce and distribute the work. A photograph is covered. Ask in writing, say where you will use the photo, and keep the answer. These are US rules. Check the current rules for your country. This is general information, not legal advice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_user-generated_content_in_e-commerce\"><\/span>What is user-generated content in e-commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User-generated content, or UGC, is any content created by your customers rather than your brand. Shopify lists reviews and ratings, customer photos and videos, social media posts with branded hashtags, and product questions and answers as the main types. On an online store it appears as proof on product pages, the home page, and a dedicated gallery.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_use_a_customers_Instagram_photo_on_my_website\"><\/span>Can I use a customer&#39;s Instagram photo on my website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Only with permission. The US Copyright Office says the person who takes a photograph is its author and owner, and the owner holds the right to reproduce and distribute it. Tagging your brand is not the same as giving permission. Ask the customer in a comment or message, and keep the reply.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_give_customers_a_reward_for_leaving_a_review\"><\/span>Can I give customers a reward for leaving a review?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can offer an incentive, but not one that depends on what the review says. The FTC rule says there must be no express or implied requirement that a review express a particular sentiment. Paying for five-star reviews violates the rule. Ask a lawyer about your own case before you run a review program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_Instagram_posts_can_I_show_on_my_website\"><\/span>How many Instagram posts can I show on my website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends on the tool. InstaFeed by PopupSnap shows up to 12 posts on its free plan, refreshed every 24 hours. Pro shows up to 50 posts, refreshed every 6 hours, and adds TikTok videos. Only your own public account is shown, so repost customer content there first.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Put_customer_posts_on_your_site\"><\/span>Put customer posts on your site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>InstaFeed by PopupSnap turns your public Instagram account into a grid or slider on your site. Create a free account, enter your username, and paste one snippet. Pro adds TikTok videos, up to 50 posts and a refresh every 6 hours.<\/p>\n<p><a href=\"https:\/\/popupsnap.com\/en\/website?utm_source=blog&#038;utm_medium=cta&#038;utm_campaign=user-generated-content-examples&#038;utm_content=end\">Create a free InstaFeed account<\/a><\/p>\n<p>PopupSnap is made by Grovlix, the publisher of this blog.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/popupsnap.com\/blog\/en\/user-generated-content-examples\/#faq\",\"inLanguage\":\"en\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is user-generated content in e-commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"User-generated content, or UGC, is any content created by your customers rather than your brand. Shopify lists reviews and ratings, customer photos and videos, social media posts with branded hashtags, and product questions and answers as the main types. On an online store it appears as proof on product pages, the home page, and a dedicated gallery.\"}},{\"@type\":\"Question\",\"name\":\"Can I use a customer's Instagram photo on my website?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Only with permission. The US Copyright Office says the person who takes a photograph is its author and owner, and the owner holds the right to reproduce and distribute it. Tagging your brand is not the same as giving permission. Ask the customer in a comment or message, and keep the reply.\"}},{\"@type\":\"Question\",\"name\":\"Can I give customers a reward for leaving a review?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can offer an incentive, but not one that depends on what the review says. The FTC rule says there must be no express or implied requirement that a review express a particular sentiment. Paying for five-star reviews violates the rule. Ask a lawyer about your own case before you run a review program.\"}},{\"@type\":\"Question\",\"name\":\"How many Instagram posts can I show on my website?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on the tool. InstaFeed by PopupSnap shows up to 12 posts on its free plan, refreshed every 24 hours. Pro shows up to 50 posts, refreshed every 6 hours, and adds TikTok videos. Only your own public account is shown, so repost customer content there first.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User-generated content, or UGC, is any content your customers create instead of your brand. 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