{"id":2835,"date":"2026-11-01T00:32:23","date_gmt":"2026-11-01T00:32:23","guid":{"rendered":"https:\/\/popupsnap.com\/blog\/?p=2835"},"modified":"2026-11-01T00:32:23","modified_gmt":"2026-11-01T00:32:23","slug":"email-popup-examples","status":"publish","type":"post","link":"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/","title":{"rendered":"Email popup examples from 7 online stores, and what to copy"},"content":{"rendered":"<p>We opened the home pages of 26 online stores and found seven signup popups: six asking for an email and one starting a text signup. This guide records what each said, what it asked for, and when it appeared, plus one store that used a top bar instead. All were seen on October 31, 2026. We could not measure results, so each entry says what to copy and what to test.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#How_were_these_examples_collected\" >How were these examples collected?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#What_do_the_seven_popups_have_in_common\" >What do the seven popups have in common?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#The_8_examples\" >The 8 examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#1_Everlane_a_discount_with_one_extra_question\" >1. Everlane: a discount with one extra question<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#2_Taylor_Stitch_one_field_and_a_plain_label\" >2. Taylor Stitch: one field and a plain label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#3_Olipop_a_discount_plus_early_access\" >3. Olipop: a discount plus early access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#4_Brooklinen_a_text_signup_with_a_pointed_decline\" >4. Brooklinen: a text signup with a pointed decline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#5_Ugmonk_a_sample_instead_of_a_discount\" >5. Ugmonk: a sample instead of a discount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#6_Liquid_Death_brand_voice_and_a_long_consent_line\" >6. Liquid Death: brand voice and a long consent line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#7_Glossier_no_offer_and_an_unticked_box\" >7. Glossier: no offer, and an unticked box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#8_Gymshark_a_signup_invitation_with_no_popup\" >8. Gymshark: a signup invitation with no popup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#Which_setup_should_you_copy\" >Which setup should you copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#Frequently_asked_questions\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#What_is_a_good_offer_for_an_email_popup\" >What is a good offer for an email popup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#When_should_an_email_popup_appear\" >When should an email popup appear?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#How_many_fields_should_an_email_popup_have\" >How many fields should an email popup have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#Do_you_need_a_consent_checkbox_in_the_popup\" >Do you need a consent checkbox in the popup?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#Check_your_results_against_a_benchmark\" >Check your results against a benchmark<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_were_these_examples_collected\"><\/span>How were these examples collected?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We opened each store&#39;s home page in a fresh desktop Chrome session at 1280 by 800 pixels and waited up to 60 seconds, scrolling once. Of the 26 stores that loaded, seven showed a signup popup in that time. We copied the text of each exactly as shown. We did not enter an email address or submit any form.<\/p>\n<p>The other 19 stores showed us no signup popup. That does not mean they never do. A store may show popups only to some countries, after a longer wait, or when a visitor moves to leave.<\/p>\n<p>Popups change by country, device, time, and visit history, and stores run tests. Your visit may look different. The US storefront was shown for every store except Glossier, which redirected to its Cambodia storefront. Timings are approximate, because we checked at intervals rather than watching continuously.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_the_seven_popups_have_in_common\"><\/span>What do the seven popups have in common?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most offered a first-order discount and asked for an email address only. The table lists what each popup offered, asked for, and how it could be closed.<\/p>\n<table>\n<thead>\n<tr>\n<th>Store<\/th>\n<th>Offer<\/th>\n<th>Fields<\/th>\n<th>Decline text<\/th>\n<th>First seen<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Everlane<\/td>\n<td>20% off first order<\/td>\n<td>Email, plus a style choice<\/td>\n<td>No Thanks<\/td>\n<td>Within the first half minute<\/td>\n<\/tr>\n<tr>\n<td>Taylor Stitch<\/td>\n<td>20% off first purchase<\/td>\n<td>Email<\/td>\n<td>None, X only<\/td>\n<td>Within 5 to 15 seconds<\/td>\n<\/tr>\n<tr>\n<td>Olipop<\/td>\n<td>15% off first order<\/td>\n<td>Email<\/td>\n<td>None, X only<\/td>\n<td>Open at first check<\/td>\n<\/tr>\n<tr>\n<td>Brooklinen<\/td>\n<td>15% off<\/td>\n<td>None on step one<\/td>\n<td>No thanks, I&#39;ll pay full price<\/td>\n<td>About 20 to 25 seconds<\/td>\n<\/tr>\n<tr>\n<td>Ugmonk<\/td>\n<td>14 task cards by mail<\/td>\n<td>Email<\/td>\n<td>No, thanks<\/td>\n<td>Within 30 to 45 seconds<\/td>\n<\/tr>\n<tr>\n<td>Liquid Death<\/td>\n<td>2 free Can Coolers<\/td>\n<td>Email<\/td>\n<td>None, X only<\/td>\n<td>Within 30 to 45 seconds<\/td>\n<\/tr>\n<tr>\n<td>Glossier<\/td>\n<td>None<\/td>\n<td>Email, plus a consent box<\/td>\n<td>No thanks<\/td>\n<td>About 20 to 25 seconds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Four offered a percentage off, and five asked only for an email address. Three showed a consent line inside the popup, and four had a decline button with words. None of this tells you which popup performs best.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_8_examples\"><\/span>The 8 examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Everlane_a_discount_with_one_extra_question\"><\/span>1. Everlane: a discount with one extra question<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everlane&#39;s popup says &quot;Get 20% off your first order&quot; and notes that the discount applies to full price items only. It asks for an email address and a style choice: Womens, Mens or Both, with Womens preselected. The main button names the 20% offer, and the decline reads &quot;No Thanks&quot;. It appeared within the first half minute.<\/p>\n<p>What to copy: state the exclusion next to the offer. A question like the style choice can let a store sort subscribers from day one. Klaviyo&#39;s help center says <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360022141751-Grow-Your-Email-List-with-Signup-Forms\" target=\"_blank\" rel=\"noopener\">more data can help build connections with subscribers<\/a>. It also warns that a crowded form is harder to say yes to, so test it with and without the question.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-1.png\" alt=\"Everlane email popup offering 20% off a first order, with a Womens, Mens or Both choice\"><br \/>\n<em>Everlane&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Taylor_Stitch_one_field_and_a_plain_label\"><\/span>2. Taylor Stitch: one field and a plain label<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.taylorstitch.com\/\" target=\"_blank\" rel=\"noopener\">Taylor Stitch<\/a> opens with the label &quot;Join the Common Club&quot;, then the headline &quot;Get 20% Off Your First Purchase&quot;. A single email field sits under the line &quot;Get the latest news on fresh gear, exciting collaborations, and all the good stuff.&quot; The button says &quot;Join the Club&quot;. A note reads &quot;Some exclusions apply&quot; and links to the details. There is no decline button, only an X. It appeared between about 5 and 15 seconds.<\/p>\n<p>What to copy: the small label names what the visitor is joining, a club, before they read the offer, and the button repeats it. The exclusions link keeps the headline short without hiding the terms.<\/p>\n<p><picture><source type=\"image\/webp\" srcset=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-2.png.webp\"><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-2.png\" alt=\"Taylor Stitch email popup offering 20% off a first purchase with one email field\"><\/picture><br \/>\n<em>Taylor Stitch&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Olipop_a_discount_plus_early_access\"><\/span>3. Olipop: a discount plus early access<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/drinkolipop.com\/\" target=\"_blank\" rel=\"noopener\">Olipop&#39;s<\/a> popup says &quot;Get 15% Off&quot;. The body pairs the discount with early access to new flavors and &quot;sparkling surprises&quot; for the season. It has one email field and a button that says &quot;Count Me In&quot;. Only an X closes it. It was open at our first check.<\/p>\n<p>What to copy: the offer has two parts, a discount and early access, and the text ties both to the season. A cookie banner covered the lower part of the popup on screen, but its text, read from the page, had no consent line.<\/p>\n<p><picture><source type=\"image\/webp\" srcset=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-3.png.webp\"><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-3.png\" alt=\"Olipop email popup offering 15% off a first order with a Count Me In button\"><\/picture><br \/>\n<em>Olipop&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Brooklinen_a_text_signup_with_a_pointed_decline\"><\/span>4. Brooklinen: a text signup with a pointed decline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.brooklinen.com\/\" target=\"_blank\" rel=\"noopener\">Brooklinen&#39;s<\/a> popup asks &quot;Hi, want 15% off?&quot; and adds a line about being first to know of exclusive deals and new product drops. The buttons are &quot;Sign Up&quot; and &quot;No thanks, I&#39;ll pay full price&quot;. The first step has no field, and the dialog is titled &quot;Sign Up via Text for Offers&quot;.<\/p>\n<p>We did not open the next step, so we did not see any phone field or consent text that may follow. It appeared after about 20 to 25 seconds, at the same time as a cookie banner. We had scrolled in that window, so a scroll may have triggered it.<\/p>\n<p>What to copy, with care: text signups have their own rules. Klaviyo&#39;s help center says you should <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/115005251108\" target=\"_blank\" rel=\"noopener\">always use double opt-in for SMS lists<\/a> because carriers often require it. Whether a neutral decline works better than this one is a test no source we found has run.<\/p>\n<p><picture><source type=\"image\/webp\" srcset=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-4.png.webp\"><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-4.png\" alt=\"Brooklinen popup asking Hi, want 15% off? with Sign Up and No thanks buttons\"><\/picture><br \/>\n<em>Brooklinen&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ugmonk_a_sample_instead_of_a_discount\"><\/span>5. Ugmonk: a sample instead of a discount<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/ugmonk.com\/\" target=\"_blank\" rel=\"noopener\">Ugmonk&#39;s<\/a> popup says &quot;See if it works.&quot; and &quot;We&#39;ll mail you 14 cards. No commitment.&quot; It asks for an email, and the button reads &quot;Send me a pack&quot;. The decline says &quot;No, thanks&quot;. It appeared between about 30 and 45 seconds, and we had scrolled once, so we cannot separate a timer from a scroll trigger.<\/p>\n<p>What to copy: the button names what the visitor gets, not what the store gets. One gap: the popup text does not say whether the cards are free. If your offer costs the visitor anything, say so in the popup.<\/p>\n<p><picture><source type=\"image\/webp\" srcset=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-5.png.webp\"><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-5.png\" alt=\"Ugmonk popup offering 14 task cards by mail with an email field and a Send me a pack button\"><\/picture><br \/>\n<em>Ugmonk&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Liquid_Death_brand_voice_and_a_long_consent_line\"><\/span>6. Liquid Death: brand voice and a long consent line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/liquiddeath.com\/\" target=\"_blank\" rel=\"noopener\">Liquid Death&#39;s<\/a> popup asks &quot;Wanna cheat on your other beverage company?&quot; It offers &quot;2 FREE Liquid Death Can Coolers&quot;, with an email field and the button &quot;HELL YES&quot;. Under it, a consent line says the email includes &quot;automated promotional and personalized marketing messages (i.e cart reminders)&quot; and that consent is not a condition of purchase. Only an X closes it. It appeared between about 30 and 45 seconds, in our run that included a scroll.<\/p>\n<p>On a second visit the same day, the privacy banner had no necessary-only option, and the popup appeared only after we clicked &quot;Continue to Site&quot;.<\/p>\n<p>What to copy: naming the kinds of email in the consent line fits the GDPR&#39;s rule that <a href=\"https:\/\/www.legislation.gov.uk\/eur\/2016\/679\/introduction\/adopted\" target=\"_blank\" rel=\"noopener\">consent be specific and informed<\/a>. The voice matches the brand, so write yours in your own.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/popupsnap.com\/blog\/wp-content\/uploads\/2026\/11\/email-popup-examples-6.png\" alt=\"Liquid Death email popup offering two free Can Coolers with a consent line under the button\"><br \/>\n<em>Liquid Death&#39;s popup, seen on October 31, 2026.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Glossier_no_offer_and_an_unticked_box\"><\/span>7. Glossier: no offer, and an unticked box<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.glossier.com\/en-kh\" target=\"_blank\" rel=\"noopener\">Glossier&#39;s<\/a> popup, seen on its Cambodia storefront, says &quot;Join the list&quot;. The body asks for an email address to be the first to know about offers and new product launches. It has an email field and an unticked checkbox with a consent line. The buttons are &quot;Sign up&quot; and &quot;No thanks&quot;. It appeared after about 20 to 25 seconds.<\/p>\n<p>What to copy: the visitor ticks the box, so no pre-ticked box is involved. The GDPR text says that <a href=\"https:\/\/www.legislation.gov.uk\/eur\/2016\/679\/introduction\/adopted\" target=\"_blank\" rel=\"noopener\">silence, pre-ticked boxes or inactivity do not constitute consent<\/a>. A US visitor may see a different popup, so check your own market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Gymshark_a_signup_invitation_with_no_popup\"><\/span>8. Gymshark: a signup invitation with no popup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.gymshark.com\/\" target=\"_blank\" rel=\"noopener\">Gymshark&#39;s<\/a> home page showed no email popup in about 25 seconds, after scrolling, or after a simulated exit. A rotating bar at the top of the page read &quot;Get 15% off when you sign up for emails&quot; and linked to a signup page. We did not open that page.<\/p>\n<p>What to copy: you can offer the same incentive without interrupting. Klaviyo&#39;s help center says <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360022141751-Grow-Your-Email-List-with-Signup-Forms\" target=\"_blank\" rel=\"noopener\">banner forms are less intrusive than popups<\/a> and can open another form when clicked. Google also recommends <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/avoid-intrusive-interstitials\" target=\"_blank\" rel=\"noopener\">small banners over full-page overlays<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_setup_should_you_copy\"><\/span>Which setup should you copy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start with one field, one clear offer, and a visible way to close. Three patterns are worth testing against each other:<\/p>\n<ul>\n<li>\n<p><strong>A discount:<\/strong> Everlane, Taylor Stitch, and Olipop. Keep any exclusions visible next to the offer.<\/p>\n<\/li>\n<li>\n<p><strong>A sample or gift:<\/strong> Ugmonk and Liquid Death. Say what the visitor gets and whether it costs anything.<\/p>\n<\/li>\n<li>\n<p><strong>No incentive:<\/strong> Glossier, with an unticked consent box.<\/p>\n<\/li>\n<\/ul>\n<p>Then test one change at a time: the offer, the timing, or the decline wording. Klaviyo&#39;s help center describes popups as eye-catching but potentially disruptive, and flyouts as noticeable while letting visitors keep browsing.<\/p>\n<p>Add the consent steps your countries require before you launch. Our guide to how to <a href=\"https:\/\/popupsnap.com\/blog\/en\/grow-email-list-online-store\/\">grow an email list for your online store<\/a> covers the steps and the consent table.  Our guide to <a href=\"https:\/\/popupsnap.com\/blog\/en\/exit-intent-popups\/\">exit-intent popups<\/a> covers when to show the popup.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_good_offer_for_an_email_popup\"><\/span>What is a good offer for an email popup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No source we found shows which offer wins. Of the seven popups in this guide, four offered a percentage off the first order, one offered a free gift, one offered a sample, and one offered no incentive. Klaviyo&#39;s help center suggests adding a coupon block to the success step of a form. Pick the offer your margins allow, then test it against a plain version.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_should_an_email_popup_appear\"><\/span>When should an email popup appear?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends, and no source gives a best delay. The seven popups we opened appeared within about 45 seconds, and Olipop&#39;s was already open at our first check, roughly 10 seconds in. Klaviyo&#39;s help center suggests showing a crucial message immediately or after 1 or 2 seconds, since visitors rarely stay long on a page. Test a few timings against each other.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_fields_should_an_email_popup_have\"><\/span>How many fields should an email popup have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with one, the email address. Five of the seven popups we opened asked for the email only. Everlane added a choice between Womens, Mens and Both. Klaviyo&#39;s help center says packing too much into a form makes it harder for a visitor to say yes, and that more data can help build connections. Add a field only when you will use the answer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_you_need_a_consent_checkbox_in_the_popup\"><\/span>Do you need a consent checkbox in the popup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends on where your customers live. In the EU, the GDPR says silence or pre-ticked boxes do not count as consent. Glossier&#39;s popup shows an unticked box with a consent line, while Taylor Stitch and Ugmonk showed none in the popup. US rules differ, and text messages have their own. Check your countries&#39; rules and ask a lawyer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Check_your_results_against_a_benchmark\"><\/span>Check your results against a benchmark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you launch a popup, compare your signup rate and your sales with real numbers. Our guide to the average e-commerce conversion rate names who measured each number, the period and the sample.<\/p>\n<p><a href=\"https:\/\/popupsnap.com\/blog\/en\/average-ecommerce-conversion-rate\/?utm_source=blog&#038;utm_medium=cta&#038;utm_campaign=email-popup-examples&#038;utm_content=end\">See the conversion rate benchmarks<\/a><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/popupsnap.com\/blog\/en\/email-popup-examples\/#faq\",\"inLanguage\":\"en\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a good offer for an email popup?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No source we found shows which offer wins. Of the seven popups in this guide, four offered a percentage off the first order, one offered a free gift, one offered a sample, and one offered no incentive. Klaviyo's help center suggests adding a coupon block to the success step of a form. Pick the offer your margins allow, then test it against a plain version.\"}},{\"@type\":\"Question\",\"name\":\"When should an email popup appear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends, and no source gives a best delay. The seven popups we opened appeared within about 45 seconds, and Olipop's was already open at our first check, roughly 10 seconds in. Klaviyo's help center suggests showing a crucial message immediately or after 1 or 2 seconds, since visitors rarely stay long on a page. Test a few timings against each other.\"}},{\"@type\":\"Question\",\"name\":\"How many fields should an email popup have?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Start with one, the email address. Five of the seven popups we opened asked for the email only. Everlane added a choice between Womens, Mens and Both. Klaviyo's help center says packing too much into a form makes it harder for a visitor to say yes, and that more data can help build connections. Add a field only when you will use the answer.\"}},{\"@type\":\"Question\",\"name\":\"Do you need a consent checkbox in the popup?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on where your customers live. In the EU, the GDPR says silence or pre-ticked boxes do not count as consent. Glossier's popup shows an unticked box with a consent line, while Taylor Stitch and Ugmonk showed none in the popup. US rules differ, and text messages have their own. Check your countries' rules and ask a lawyer.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We opened the home pages of 26 online stores and found seven signup popups: six asking for an email and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[578],"tags":[],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"_links":{"self":[{"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":1,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"predecessor-version":[{"id":2839,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions\/2839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/media\/2831"}],"wp:attachment":[{"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupsnap.com\/blog\/wp-json\/wp\/v2\/tags?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}