Ecommerce conversion rate calculator
Work out your store's conversion rate and see how it compares with other online stores. Free, no signup.
What is ecommerce conversion rate?
Ecommerce conversion rate is the share of visitors who place an order in a period. If 10,000 people visit your store this month and 140 of them buy, your conversion rate is 1.4%. It is the number that tells you whether your traffic turns into sales.
The calculator divides your orders by your visitors, then compares the result with the median Shopify store. It also shows what you'd earn at the median rate with the same traffic and order value, so you can see what the difference is worth in money.
A small change in conversion rate moves revenue a lot. Going from 1.0% to 1.4% on 10,000 visitors and a $60 order is 40 more orders and $2,400 more revenue a month, with no extra traffic.
The calculator runs in your browser. We don't store the numbers you enter, and you don't need an account.
How to use the conversion rate calculator
Enter your visitors.
Sessions or visitors for one full month, from Shopify analytics, Google Analytics 4 or your platform's reports. Our guide to ecommerce KPIs shows where each number lives in Shopify and WooCommerce.
Enter your orders for the same month.
Enter your average order value.
Revenue divided by orders.
Click Calculate conversion rate.
You get your rate, where it sits against other Shopify stores, and the revenue gap to the median.
How do you calculate conversion rate?
Conversion rate = orders ÷ visitors × 100
Revenue at the median = visitors × 1.4% × average order value
Revenue gap = revenue at the median − your revenueExample: 20,000 sessions and 280 orders give 280 ÷ 20,000 × 100 = 1.4%. Use the same period and the same kind of count for both numbers: sessions with sessions, or unique visitors with unique visitors. Mixing them makes the rate look better or worse than it is.
What is a good ecommerce conversion rate?
A conversion rate above 1.4% is better than half of Shopify stores, and above 2.7% puts you in the top 20%. Littledata measured these figures across 436 Shopify stores over the 90 days from July 27 to October 24, 2026, counting the share of sessions that included at least one purchase.
The calculator labels your result with these bands:
| Your conversion rate | Where it puts you |
|---|---|
| 3.7% or more | Top 10% of Shopify stores |
| 2.7% to 3.69% | Top 20% |
| 1.4% to 2.69% | Above the median |
| 0.5% to 1.39% | Below the median |
| Under 0.5% | Bottom 20% |
Source: Littledata, ecommerce conversion rate benchmark, figures generated October 28, 2026.
Rates differ a lot by industry. Littledata's medians run from 1.0% for fashion and home stores to 2.5% for beauty and skincare. Our guide to the average ecommerce conversion rate has the industry and device breakdown. Compare with your own past months first: your trend says more than any benchmark.
When to check your conversion rate
After an ad campaign
Compare the weeks before and during the campaign. More visitors with a lower rate can mean the ads bring the wrong people.
Month against month
Track the same month last year as well as last month, so seasonal swings don't fool you.
Before you spend on conversion tools
Put the monthly revenue gap next to the tool's price to see if it's worth testing.
Around big sales
Black Friday, Cyber Monday, the holidays or Ramadan bring visitors with different intent. Check the rate for those days on their own.
Raise your conversion rate with popups
PopupSnap's popups show discount offers, exit-intent popups and sales notifications on Salla and Zid stores. On another platform? Pick it and we'll show you what you can install today.
Frequently asked questions
Divide the number of orders by the number of visitors in the same period, then multiply by 100. With 200 orders from 10,000 visitors, the conversion rate is 2%. Use sessions for both numbers, or unique visitors for both, and keep the period the same, such as one full month.
Above 1.4% is better than the median Shopify store, and above 2.7% is top 20%, according to Littledata's benchmark of 436 Shopify stores for the 90 days to October 24, 2026. Rates vary by industry, so compare with your own history and with stores that sell similar products.
Either works if you use the same measure every time. Sessions count every visit, so a person who comes back three times counts three times; unique visitors count that person once, so a rate based on sessions is lower. Littledata's benchmark uses sessions, so use sessions if you want to compare with it.
The two tools count sessions and purchases differently. Cookie consent, bot filtering and how each one ties an order to a visit all change the totals. Pick one tool as your source of truth and compare months within it, rather than mixing numbers from both.
It depends on who measured it. Littledata's Shopify median for the 90 days to October 24, 2026 is 1.5% on mobile and 1.4% on desktop, almost equal. Contentsquare's 2026 benchmark of more than 6,500 websites puts desktop at 3.4% and mobile at 2%. Check your own split before you change the design for one device.
Change one thing at a time and measure it for a few weeks. Common tests are clearer shipping costs, faster pages, reviews near the buy button and a first-order offer. Before you keep a change, check the result with an A/B test calculator, so you don't act on random noise.
No. The calculation runs in your browser, so the visitors, orders and order value you enter never leave your device. You don't need an account, and nothing is saved when you close the page. To keep a record, write down the result each month and compare it with the same month last year.