Popup ROI calculator
See how much more revenue your store makes when popups lift its conversion rate. Free, no signup.
What does the popup ROI calculator tell you?
The popup ROI calculator shows how much more revenue your store would make if its conversion rate went up by 5%, 10% or 23%. You enter three numbers from your analytics: monthly visitors, conversion rate and average order value. It returns your revenue today, your revenue at each lift, and the extra revenue per month and per year.
Use it before you pay for a popup app, a conversion rate optimization (CRO) agency or a redesign. If a 5% lift on your traffic adds $1,200 a month and the tool costs $30, the decision is easy. If it adds $40, it isn't.
The lifts are relative. A 10% lift on a 2% conversion rate means 2.2%, not 12%. That keeps the scenarios realistic for small and large stores alike.
The calculator runs in your browser. We don't store the numbers you enter, and you don't need an account. If you don't know your conversion rate yet, work it out first with the conversion rate calculator.
How to use the popup ROI calculator
Enter your monthly visitors.
Use sessions or visitors from the last full month in Shopify analytics, Google Analytics 4 or your platform's reports. Use the same measure every time you compare. Our guide to ecommerce KPIs shows where each number lives in Shopify and WooCommerce reports.
Enter your conversion rate.
Orders divided by visitors, times 100, for the same month. 2.5 means 2.5%.
Enter your average order value.
Revenue divided by orders for the same month.
Click Calculate revenue lift.
The results show your current revenue, the three lift scenarios, and the extra revenue per month and per year at 23%.
How is popup ROI calculated?
The calculator uses the standard revenue formula, then raises the conversion rate:
Monthly revenue = visitors × conversion rate × average order value
Revenue with a lift = visitors × (conversion rate × (1 + lift)) × average order value
Extra revenue per month = revenue with a 23% lift − monthly revenue
Extra revenue per year = extra revenue per month × 12Worked example: a store with 20,000 monthly visitors, a 2% conversion rate and a $60 average order value.
| Scenario | Conversion rate | Orders | Monthly revenue | Extra per month |
|---|---|---|---|---|
| Today | 2.00% | 400 | $24,000 | $0 |
| +5% | 2.10% | 420 | $25,200 | $1,200 |
| +10% | 2.20% | 440 | $26,400 | $2,400 |
| +23% | 2.46% | 492 | $29,520 | $5,520 |
At +23%, that's $66,240 a year. Revenue is not profit: to get the real return, subtract what the popup tool costs and the cost of the extra goods sold.
Break-even check. Divide the tool's monthly price by the gross profit on one order. With a $60 order and a 40% gross margin, each extra order earns $24 of gross profit, so a $30-a-month app pays for itself after two extra orders a month. Use the profit margin calculator to find your gross margin.
ROI as a percentage: (extra gross profit − tool cost) ÷ tool cost × 100. In the example, 92 extra orders × $24 = $2,208 of gross profit at +23%; minus a $30 tool, that is a return of about 7,260%. At +5% it is 20 × $24 = $480, or 1,500%. Both numbers depend entirely on the lift being real, so test before you rely on them.
What the calculator includes and leaves out
The table below shows what the free calculator accounts for, so you know which parts of the return you still need to work out yourself.
| Item | In the calculator | Where to find it |
|---|---|---|
| Revenue at 5%, 10% and 23% conversion lifts | Yes | Results above |
| Monthly and yearly extra revenue | Yes | Results above |
| Your own lift percentage | No (three fixed scenarios) | Use the formula in the section above |
| Cost of the popup app or agency | No | Subtract it, or use the break-even check |
| Cost of goods and gross margin | No | Profit margin calculator |
| Discount you give away in the popup offer | No | Subtract it per order from the gross profit |
| Whether a real test result is significant | No | A/B test calculator |
When to use a popup ROI calculator
Before you buy a popup app
Check whether a small lift on your traffic covers the monthly price. If 5% doesn't pay for it, a bigger promise won't either.
When you compare conversion tools
Popups, reviews, faster checkout and better product photos all aim at the same number. Put each one's realistic lift into the same three inputs and compare.
When you pitch it to a partner or your team
Show the monthly and yearly revenue at stake in numbers, not adjectives.
Before a big sales season
Black Friday, Cyber Monday, the holidays or Ramadan bring more visitors. Run the numbers with that month's traffic to see what a lift is worth when it counts.
What is a good popup conversion rate?
Around 2% to 5% of the people who see an email signup popup fill it in. In Omnisend's 2025 data from 1.24 billion popup displays, the average email popup converted 2.1% of displays. Omnisend calls 3-5% good and over 5% excellent. Wisepops' 2026 report, based on about 1 billion displays of email signup popups, puts the average at 4.82%.
| Source | Measure | Figure |
|---|---|---|
| Omnisend, Email popup statistics (2025 data, published February 2026) | Average email popup conversion rate, all displays | 2.1% |
| Omnisend, same report | Popups shown on mobile only / desktop only | 2.2% / 1.4% |
| Wisepops, Popup statistics 2026 (about 1 billion displays) | Average email signup popup conversion rate | 4.82% |
| Wisepops, same report | Mobile / desktop | 4.98% / 3.67% |
| Wisepops, same report | Exit-intent popups | 3.94% |
Both are popup vendors measuring their own customers, and they count a "conversion" as an email collected, not a sale. A signup is worth money only when those subscribers buy later, so judge a popup by the orders it brings, which is what this calculator models.
For your store's overall conversion rate, see our guide to the average ecommerce conversion rate: the median Shopify store converts 1.4% of sessions (Littledata, 90 days to October 24, 2026).
Get the lift with popups
PopupSnap's popups show discount offers, exit-intent popups and sales notifications on Salla and Zid stores. On another platform? Pick it and we'll show you what you can install today.
Frequently asked questions
Take the extra gross profit the popup brings in a month, subtract what the popup costs, and divide by that cost. Extra gross profit is the extra orders times the profit on each order. This calculator gives you the extra revenue at three lift levels; multiply it by your gross margin to get the profit, then subtract the app's monthly price.
It means your conversion rate goes up by 23% of its current value, not by 23 percentage points. A store converting 2% would convert 2.46%. The calculator shows 5%, 10% and 23% as a cautious, a middle and an ambitious scenario. None of them is a promise; your own test results decide which one is real.
No neutral study measures this across stores, so treat any single number with care. What popups do measurably is collect emails: Omnisend's 2025 data puts the average email popup at 2.1% of displays. How many of those subscribers buy depends on your offer and your follow-up emails. Run an A/B test with the popup on and off to find your real lift.
No. It shows revenue, not profit. To see whether an app pays for itself, divide its monthly price by the gross profit on one order. That gives the number of extra orders a month it needs to break even. Remember to subtract any discount the popup gives away; the margin math behind discounts shows how fast a discount eats profit.
In your store's analytics. Shopify shows sessions, conversion rate and average order value in its Analytics reports. WooCommerce stores usually read them from Google Analytics 4. Use the same full month for all three numbers, so they describe the same visitors.
Yes. The calculator only needs three numbers, so it works for any online store, on any platform and in any currency. Nothing connects to your store, and you don't need an account.
No. The calculation runs in your browser and the numbers never leave your device. Close the page and they're gone.